What qualities should I look for in a freelance brand strategist on Contra?
Look for someone who knows a lot about your industry. They should understand your brand's story and vision. A good strategist will also have a strong portfolio that shows successful brand projects. They should be creative and able to think of new ideas that fit your brand.
How do I define the goals for my brand strategy project with a freelancer?
Start by thinking about what you want to achieve. Is it more customers, a new look, or better brand loyalty? Write down clear, simple goals. Talk with your strategist to make sure they understand and agree with these goals.
What key deliverables should I agree on when hiring a brand strategist?
Discuss what you expect from the project. This could be a new brand logo, a marketing plan, or guidelines for how your brand should look. Make a list of these things so everyone knows what is needed. Ensure these deliverables match your project goals.
How can I ensure a smooth onboarding process for my brand strategist?
Share your brand’s current materials and message. Give them any important documents they need. Introduce them to key team members. This helps the strategist understand your brand and gets things started quickly.
What questions can help clarify the brand strategy project scope?
Ask questions to understand what tasks the strategist will handle. Will they create new visuals or just give advice? Find out how much time they need and when they can start. These questions help set clear expectations.
How important is communication while working with a brand strategist?
Communication is very important. Decide how often you will have meetings or reports. This helps keep the project on track. Good communication ensures everyone is happy with the progress and can quickly fix any problems.
How do I evaluate the success of my brand strategy project?
Look back at the goals you set at the start. Check if they were met or if there's progress. See if your brand's presence or sales have improved. This shows if the strategy worked.
What should I do if the project needs to change direction halfway through?
First, discuss any new ideas or changes with your strategist. Make sure both sides agree on how to proceed. Update your project goals and deliverables. This keeps the project aligned with your new direction.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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