Freelancers using vidIQFreelancers using vidIQ
ProjectsPeople
Michelle Pitcher's avatar
Michelle Pitcher
maxUnited States
copy/content writer, marketing strategist & funnel expert
$5k+
Earned
7x
Hired
5.0
Rating
23
Followers
KIT_EXPERT

Expert

copy/content writer, marketing strategist & funnel expert
Cover image for YouTube Video Scriptwriting Industry: Relationships
YouTube Video Scriptwriting Industry: Relationships & Women's Empowerment Role: YouTube Strategist, Scriptwriter, and Visual Director I worked with a relationship coach to help pivot her channel toward more women's empowerment content by developing a strategy, generating content ideas, writing long-form YouTube scripts, and selecting clips for shorts. The problem: She couldn't keep up with scriptwriting every week and needed someone to help her relieve some time. What I did: I uncovered her unique voice and wrote in a way that sounded like her. I ideated, outlined, and wrote scripts optimized for watch time and viewer engagement. You can read through the entire script here: https://docs.google.com/document/d/1Xm1Calo3uQ-lYrIzqM2IPNNIaAiLNkeX3OQcWhpRFjo/edit?usp=sharing
0
91
Cover image for Marketing Funnel + Email Content
Marketing Funnel + Email Content Strategy Industry: Business Coach Role: Marketing Strategist + Newsletter Ghostwriter This is an example of a funnel audit I did for a business coach who wasn't converting as many leads as he could into his program. The problem: Even though he has a large audience, the customer journey to join his program had many leaks, and the emails weren't as effective as they could be. What I did: I analyzed his funnel and landing pages, provided insights to improve them, and created a step-by-step plan to increase conversions. You can check it out here: https://www.figma.com/board/S33YVFaJk1IEtl3B0iTdBq/Biz-Coach-Funnel-Strategy?node-id=0-1&p=f&t=17xJBoK13XeRZ7Hc-0
0
62
Cover image for Launch Copywriting Industry: Real Estate Agent Role:
Launch Copywriting Industry: Real Estate Agent Role: Direct-Response Copywriter, Email Copywriter, Sales Copywriter I worked with a real estate agent to write her 3-step marketing funnel, including the main sales page and upsell page, as well as a variety of email sequences to launch and nurture both her email list and past customers down the funnel. The problem: She is an industry expert, but had never created an online course before and had no idea how to market herself. What I did: I used her already-built-out strategy to make her sales pages and emails as compelling as possible, so her ICP would be excited to buy from her. You can read every piece of the copy I wrote here: https://drive.google.com/drive/folders/1QYjyCB3MPMu5jtd_UYg4evYypfT2Hueb?usp=sharing
1
83
Cover image for Quiz Funnel Strategy, Copywriting and Email Sequences
Quiz Funnel Strategy, Copywriting and Email Sequences
0
3
vidIQ(1)
Jack McHalffey's avatar
Jack McHalffey
Celebration, USA
Full-Stack Marketing Systems | YouTube, LinkedIn, Paid Ads
New to Contra
Full-Stack Marketing Systems | YouTube, LinkedIn, Paid Ads
Cover image for Luz Maria Mack: YouTube Channel From Zero
Luz Maria Mack is a mission-driven consultant and creator who needed a YouTube channel built from absolute zero. No existing audience, no content history, no strategy. In the first 28 days after launching with a new content strategy, the channel reached 2,000 views, 53 hours of watch time, and 11 new subscribers, with view growth of 909% compared to the prior period. I led the channel audit, built the content positioning strategy, and optimized the titles and thumbnails to attract the right audience from the first upload. In her words: "Jack did a detailed audit and helped me clearly understand what works and how to align my content with my goals. As soon as we launched the new strategy, we received positive feedback immediately."
1
97
Cover image for Closir: LinkedIn Content Engine for SaaS
Closir is a UK-based investor relations SaaS platform with enterprise clients including Coca-Cola, Santander, Itau, and Orange. When I came in, LinkedIn was managed as a side project and their long-form video content was sitting unused. They had a real business but no marketing function. I built a five-pillar LinkedIn content strategy aligned to their three core buyer segments, wrote a 16-post content calendar with hooks, body copy, and CTAs ready to publish, and set up a Google Sheets performance tracker to measure post-level engagement and follower growth. I also produced a short-form video clip library from their existing investor interview footage, edited for LinkedIn and YouTube Shorts using Opus Clips and CapCut. The result was a marketing function that runs without the founders driving every post.
1
85
Cover image for Nomedic: Paid Ad Infrastructure & Tracking
Nomedic is a pre-seed healthtech startup serving international travelers and digital nomads. Before I came in, there was no pixel, no tracking system, no ad infrastructure, and no creative library. They could not spend on paid acquisition with any confidence because they had no way to know what was working. I installed and verified the Meta Pixel and all conversion events end to end, set up GA4 event mapping, wrote full UTM convention documentation so every paid and organic source could be attributed cleanly, and built out the Meta Ads Manager campaign structure across multiple audience segments. I also produced the ad creative, including static designs and AI-generated video ads, and ran revision cycles against founder feedback. They went from zero infrastructure to launch-ready paid acquisition in a matter of weeks.
1
78
Cover image for Lexipol: YouTube Strategy for Public Safety
Lexipol is one of the largest public safety software companies in the United States, serving law enforcement, fire, and EMS agencies nationwide. I was brought in to develop and execute the YouTube strategy for Police1, their flagship channel, and provide strategic direction for their sister channels EMS1 and FireRescue1. Over 90 days the channels drove 79,500 views, 1,800 hours of watch time, and 449 new subscribers, with view growth of 26% compared to the prior period. I built the content systems, identified the highest-performing content formats for their audience, and created the roadmap that kept production moving without requiring constant input from their internal team.
1
95
vidIQ(1)
Mehmud hasan Angel's avatar
Mehmud hasan Angel
Dinajpur, Bangladesh
SEO, Ads & Content that make your brand unstoppable.
SEO, Ads & Content that make your brand unstoppable.
Cover image for High-Impact YouTube Analytics: 15.6M Views in a Month
High-Impact YouTube Analytics: 15.6M Views in a Month
0
4
Cover image for High-Performing Facebook Campaign
High-Performing Facebook Campaign
0
5
Cover image for High-Performance Facebook Ad Campaign
High-Performance Facebook Ad Campaign
0
7
Placeholder project card media
View more →
vidIQ(1)