I Design Web Experiences for Coaches, Creators & Businesses
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I Design Web Experiences for Coaches, Creators & Businesses
Business Automation Specialist | Project Management
New to Contra
Business Automation Specialist | Project Management
Zoho One implementation for Prosple, a graduate recruitment platform, as their Marketing Automation Specialist. I built and managed 124 Zoho Flow automations connecting Zoho CRM, Desk, Forms, Bookings and Campaigns with Apollo.io (http://Apollo.io), Calendly, Google Sheets, Jira and Slack, running about 4,500 executions a week with almost no failures.
I also set up Zoho CRM workflow rules that route self-serve leads by source and country, assign owners, add tags and send email notifications; built lead capture forms with conditional logic and UTM tracking; configured Zoho Desk ticketing with auto-assignment and escalation; ran A/B tests and funnel tracking in PageSense; and built multi-channel sales cadences in Zoho Cadence for automated outreach.
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My Upwork track record: Top Rated Plus, 100% Job Success Score, and $200K+ earned across 175 jobs and 15,672 hours. Clients hire me for project management, CRM implementation and workflow automation, from Zoho CRM builds and Zapier/Make pipelines to email marketing systems and ecommerce operations. Current long-term client: iWasCarried PTY LTD (Roma Waterman, Melbourne), where I've been Marketing Automation Specialist since Dec 2024, running automations across ClickFunnels, Zapier, Flodesk, ManyChat and StreamYard and managing membership operations for HeartSong Prophetic Alliance.
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Sr. Project Manager & Media Buyer at TIN Rx / TIN Vitamin (healthcare and nutraceuticals ecommerce), June 2019 to Oct 2023. I led end-to-end ecommerce operations: Shopify store management, Facebook Ads, Recharge subscriptions and Klaviyo email marketing. Grew Recharge subscriptions from under 10 to 600+ active subscribers through better onboarding and retention flows, hit 4x ROAS on Facebook Ads, and scaled monthly revenue from $189 to over $10,000. I managed a cross-functional team of designers, developers, marketers and customer support across time zones.
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Calendly to Zoho CRM lead pipeline for Sam Jackson at Ctrl Grow Financial. Every booking now creates or matches a clean Contact and Account (keyed off the business name, so no duplicates), opens a Deal with the booking details attached, and records how the lead found Sam through a required booking-form question mapped to the Zoho lead source field. I validated the connector end to end, documented the findings for client approval, and set deal rules so returning leads only get a new Deal when their previous one is closed. Phase 2 adds a booking acknowledgement and a stale-lead alert.
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Branding, Designing, Product & Web Design that convert.
I didn’t want to build another portfolio website.
Most portfolio websites follow the same formula: a hero section, a few projects, some text, and a contact button.
I wanted to experiment.
Since this was my own website, I gave myself the freedom to break the usual rules and explore what a future-facing website could feel like.
I combined 3D elements, motion, interactive experiences, bold visual transitions, and unexpected design details to create something that feels less like a portfolio and more like a digital experience.
The goal wasn't simply to make it look futuristic.
Every element was an opportunity to explore how design, technology, motion, and AI can come together to create a website that feels alive.
And I'm not treating it as finished.
This website is my playground — a place where I can continuously experiment with new AI capabilities, interactions, 3D experiences, and ideas that I wouldn't necessarily get to test on a traditional client project.
Because if I'm going to build the future of digital experiences for others, I want to experiment with it myself first.
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Marketing beyond the algorithm: How I built a trust-led strategy for a real-estate brand.
They didn’t need more marketing. They needed the right marketing.
When this real-estate client was launching a new venture, their first requirement was simple: they wanted the brand to feel premium.
They approached me to create their logo and brochure, with a clear goal of building a visual identity that looked credible, sophisticated, and trustworthy.
But as we worked together, the conversation went beyond design.
They asked me to take over their marketing — but with one condition:
“Don’t market us like everyone else.”
So I started with the most important part: understanding the customer.
I studied their competitors both online and offline, looked at how similar real-estate businesses were attracting buyers, spoke to the realities of their market, and went deeper into who their customers actually were.
And I found something important.
Their audience wasn't necessarily spending their time consuming social-media marketing content. Many of their potential buyers came from smaller towns, where purchasing decisions were built around something much more powerful:
Trust. Reputation. Word of mouth. Personal relationships. And seeing the opportunity in real life.
So instead of forcing a typical “digital marketing” strategy onto the business, I built a trust-led, hyperlocal marketing approach around how their customers actually think and buy.
The strategy focused on combining:
Offline presence + local relationships + premium branding + targeted digital visibility + word-of-mouth
Because when you're selling real estate, you're not simply selling a property.
You're selling confidence in a decision worth lakhs or crores.
And that requires understanding the buyer before choosing the marketing channel.
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From “I have no idea” to a brand that feels like her.
When my client was starting her business, she knew what she wanted to build — but had no idea what her brand should look or feel like.
What colours?
What style?
What kind of logo would people remember?
We started with a brand identity consultation, where I helped her turn her ideas into a clear visual direction from the personality of the brand to the colour palette and logo concept.
The goal was simple: clean, impactful, and memorable.
Today, her business is live with a brand identity she feels confident about, and a design she genuinely loves.
Sometimes, good branding isn’t about making something beautiful.
It’s about helping a business finally see itself.
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Webflow Developer and Designer
Webflow Developer and Designer
Senior Backend Engineer & Solution Architect
Social Media Designer & Content Creator | Reels, Growth
Full-Stack Developer | React, TypeScript, Node.js, APIs
Production inventory and warehouse management solution built from the ground up, transforming an initial Google Sheets-based process into a full-featured web application and customer platform. Designed to improve inventory visibility, automate workflows, and support efficient production operations at scale.
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Majoto is a next generation contract automation SaaS start-up, that is focused on automating and scaling the design and management of visual contracts. initially produced an MVP of the first contract drafting product, based on a very simple prototype produced in-house. Following a successful MVP deliverable, we then worked to develop the MVP into a fuller experimental end-to-end product with the goal of proving the technology and use cases and running trials. We are now continuing to work on developing the full platform.
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