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Smit Joshi's avatar
Smit Joshi
Edinburgh, UK
Digital Marketer, Brand Communication, Growth Marketer
New to Contra
Digital Marketer, Brand Communication, Growth Marketer
Cover image for Stro entered a competitive meeting
Stro entered a competitive meeting recording market dominated by bot-based solutions (Otter, Fireflies) but with a fundamentally different approach: no bots, complete privacy, Mac-native design. The startup faced several critical challenges: Zero marketing budget - All growth needed to be organic Aggressive timeline - 500 subscribers required in 2-3 months Crowded market - Established competitors with significant market share Complex positioning - Technical privacy advantages needed translation to user benefits Mac-only limitation - Platform constraint requiring strategic advantage positioning The core question: How do you build rapid, sustainable growth for a privacy-first productivity tool without paid advertising in a market dominated by well-funded competitors?
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Cover image for Digital Marketing — Nishk Jewellery Managing
Digital Marketing — Nishk Jewellery Managing end-to-end digital marketing for Nishk Jewellery (nishk.co.uk (http://nishk.co.uk)), a UK-based jewellery brand positioned around affordable luxury and everyday elegance. Operating with an organic-first strategy on a lean budget, the work spans: Social Media Content — Creating platform-native captions and copy for Instagram, Facebook, and TikTok across ongoing product launches and seasonal campaigns, tailored to each platform's tone and format SEO & Product Optimisation — Optimising product titles, descriptions, and metadata on Shopify for search visibility, including Google Merchant Centre feed management Organic Growth Strategy — Building traffic through content marketing, Pinterest, Google Business Profile, engagement strategies, and community-building — without paid advertising Copywriting — Brand voice development and consistent copy across all touchpoints, maintaining a tone of accessible sophistication The focus has been on growing an authentic online presence and driving consistent organic traffic to the store through strategic content and platform-specific marketing.
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Cover image for ThisRapt is a hospitality Marketing
ThisRapt is a hospitality Marketing Company. A Complete Growth Marketing from SEO to Email Marketing and Content Marketing.
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Cover image for Growtality — SEO, Website Design
Growtality — SEO, Website Design & Growth Strategy Growtality came to us at a stage where their digital presence wasn't doing justice to the product they had built. The website lacked conversion intent, organic visibility was near-zero, and there was no structured growth framework in place. The brief was clear: fix the foundation, then build on it. Website Design & CRO Rebuilt the site architecture with a conversion-first approach — restructuring the user journey, tightening messaging hierarchy, and reducing friction at key decision points. Page load performance was improved by 40%, and the redesigned landing pages saw a 28% uplift in on-page engagement within the first 60 days post-launch. SEO Conducted a full technical and content audit. Identified and resolved crawl issues, improved internal linking structure, and built a keyword strategy targeting high-intent, mid-competition terms relevant to their niche. Within 4 months, organic sessions grew by 65% and 14 target keywords moved onto page one of Google Search results. Growth Tactics Layered in growth experiments across the funnel — from top-of-funnel content plays driving qualified traffic to bottom-of-funnel retargeting and lead capture optimisation. Implemented behavioural tracking via GA4 and Hotjar to inform iterative improvements, turning the site from a brochure into a working acquisition asset. The engagement demonstrated what a joined-up approach across design, SEO, and growth strategy can deliver — not just traffic, but measurable business outcomes.
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Ameen Best's avatar
Ameen Best
Lagos, Nigeria
Shopify CRO & Ecom Optimization Specialist
Shopify CRO & Ecom Optimization Specialist
Cover image for Sales Boost For SamStore Store
Sales Boost For SamStore Store
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Cover image for Sales Boost For SamStore Store
Sales Boost For SamStore Store
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Cover image for Sales Boost For Trend Trove Store
Sales Boost For Trend Trove Store
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Cover image for Sales Boost For Trend Trove Store
Sales Boost For Trend Trove Store
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