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Emily DiNuzzo
New York, USA
Content Strategist & Copywriter
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Content Strategist & Copywriter
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The challenge: Pinterest publishes annual color trend predictions (Palette). Historically, this content lived as a blog post — a one-and-done format that didn't hold up well over the following months. The strategy shift: I led the move from a blog-style post to a long-form, evergreen landing page (https://business.pinterest.com/pinterest-palette/) — a content structure and IA decision, not just a copy refresh. The new page ran 75% longer than the prior year's post. The results (30-day comparison vs. the prior year's blog post, same calendar window): +300% increase in visitors scrolling 100% of the page Page abandonment (visitors who scrolled 0%) dropped from 79% to 28% +164% increase in "Create Ad" clicks +50% increase in brand visits The takeaway: Despite being significantly longer, the new format kept people engaged rather than losing them
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30
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Content Strategy for Nike's Running App
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28
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Newell Brands Prismacolor Art Education App
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5
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Freelance
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4
Glean
(1)
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Sutheshna Mani
pro
United States
Product & Brand Marketing. Content Strategy.
$1k+
Earned
1x
Hired
27
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Product & Brand Marketing. Content Strategy.
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Content Writer and Strategist for Data-Driven Reports
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14
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Social Media Strategist and Marketer for DoubleVerify
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30
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Copywriting for LinkedIn ABM Campaign
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24
1
Website Copy & Editing for Programmatic Ad Tech Company
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133
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