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Digital Marketing | Affiliate Partnership Business Dev.
$1k+
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Digital Marketing | Affiliate Partnership Business Dev.
Growth Marketer for Startups and Enterprises 🚀
5.0
Rating
14
Followers
Growth Marketer for Startups and Enterprises 🚀
I'm your go-to expert for all things paid advertising
1x
Hired
1
Followers
I'm your go-to expert for all things paid advertising
Cover image for Facebook Ads and Google Ads
Facebook Ads and Google Ads Media Buyer | Digital Strategy Client Goal: The client, a ticket selling business, sought to boost purchases and harness the potential of digital advertising to expand its customer base and revenue streams. My Contribution: As the digital marketing ads specialist, I spearheaded the efforts to achieve the client's goal of increasing purchases and leveraging digital advertising platforms effectively. Implementation of Tracking: I initiated robust tracking mechanisms to monitor and analyze user behavior, allowing us to gain insights into the customer journey and optimize advertising campaigns accordingly. Defined Media Strategies for Meta and Google Ads: Recognizing the significance of both Meta (formerly Facebook) and Google Ads in reaching target audiences, I crafted tailored strategies for each platform. These strategies encompassed audience segmentation, ad formats, budget allocation, and messaging to maximize campaign effectiveness. Tested Different Optimization Models: To enhance campaign performance and drive conversions, I experimented with various optimization models, including bid strategies, ad placements, and targeting parameters. Through rigorous A/B testing and data analysis, we refined our approach to optimize ad delivery and maximize return on ad spend (ROAS). Balanced Awareness and Performance Activities: Acknowledging the importance of building brand awareness while driving conversions, I orchestrated a strategic mix of awareness and performance campaigns (client's request). While awareness campaigns aimed to broaden the brand's reach and visibility, performance activities were meticulously crafted to drive immediate actions and purchases. Project Success Summary: Through collaborative efforts and strategic execution, the project yielded remarkable success in unlocking the potential of digital advertising for the client's ticket selling business. Significant Increase in Purchases: The implementation of targeted media strategies and optimization techniques resulted in a substantial uptick in purchases, exceeding the client's expectations and revenue targets. Enhanced Campaign Performance: By continuously refining our approach and leveraging data-driven insights, we achieved heightened campaign performance metrics, including improved CPP and ROAS. Expanded Customer Reach and Engagement: Our comprehensive digital advertising initiatives enabled the client to reach and engage with a broader audience segment, fostering brand loyalty and driving repeat purchases. (Email marketing was also suggested and let do great amount of purchases from loyal clients) Positive ROI and Business Growth: The successful execution of the digital advertising campaigns translated into a positive return on investment (ROI) for the client, laying the foundation for sustained business growth and market expansion. In conclusion, the collaborative efforts and strategic initiatives undertaken to unlock digital advertising success for the ticket selling business exemplify the transformative impact of effective digital marketing strategies in achieving business objectives and driving tangible results. As the digital marketing ads specialist, I am committed to delivering excellence and driving measurable outcomes for our clients, and I am confident that our continued partnership will pave the way for continued success and innovation in the digital landscape.
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Creative Strategist | Paid Social + AI Content Systems
30
Followers
Creative Strategist | Paid Social + AI Content Systems
15+ Years in Performance-Driven Marketing Expert
15+ Years in Performance-Driven Marketing Expert
Helping Contractors Grow with Google Ads
New to Contra
Helping Contractors Grow with Google Ads
Cover image for That's the question every local
That's the question every local service business should ask before investing in Google Ads. Many business owners assume that more clicks mean more jobs. Unfortunately, that's not always true. I've seen roofing, HVAC, plumbing, and electrical companies spend hundreds—or even thousands—of dollars on clicks that never turned into a single booked job. That's where Google Local Services Ads (LSA) changes the game. Instead of paying every time someone clicks your ad, you generally pay when a potential customer contacts your business. Your business can also appear at the very top of Google Search, helping you stand out when people are actively looking for a local service provider. But here's what many people don't realize... 👉 Simply creating an LSA account doesn't guarantee more leads. Google looks at more than your budget. Factors like your response time, customer reviews, business profile, service categories, and how well you manage your leads all play a role in your visibility. In other words... The businesses getting the most calls aren't always spending the most money—they're usually the ones with the best-optimized accounts. If you're a local service business, ask yourself: ✔️ Are you responding to leads quickly? ✔️ Are your service categories set up correctly? ✔️ Are you consistently collecting new reviews? ✔️ Are you managing every lead inside your LSA dashboard? Small improvements in these areas can make a big difference in the quality and volume of your leads. 💬 I'd love to hear from you. Are you currently using Google Local Services Ads, or are you still relying only on traditional Google Ads? What's been your biggest challenge so far? Let's discuss it in the comments. #GoogleLocalServicesAds #GoogleLSA #GoogleAds #LeadGeneration #LocalMarketing #DigitalMarketing #RoofingMarketing #HVACMarketing #PlumbingMarketing #ElectricianMarketing #SmallBusiness #PPC
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