Projects using Apple PodcastsProjects using Apple PodcastsA multi-channel podcast brand built to engage, grow, and convert a loyal community. As co-host of the New Roads, New Rules podcast, I also designed and built the digital platform, created all supporting content, and manage social media, audience engagement, and brand strategy. From episode promotion and community growth to content distribution and monetization, every touchpoint was intentionally developed to turn listeners into an active, connected audience—proving my ability to build scalable, content-driven brands from concept to execution. Created and developed an original English-language podcast for an international audience.
The project involved developing the editorial concept, defining its identity and positioning, shaping episode narratives, writing and refining scripts, and preparing the podcast for digital distribution.
Thinking Out Loud explores identity, change, work, relationships, culture, faith, and everyday human experiences through thoughtful reflections and storytelling.
The project combines journalism, editorial development, creative writing, and digital content production, with a focus on building an authentic voice that resonates across cultural and linguistic boundaries. 
