Projects using 6SenseProjects using 6SenseCresta is an AI-powered contact center platform selling into enterprise accounts in highly competitive verticals including insurance, financial services, and retail. When I joined, demand generation was largely inbound and undifferentiated. I built a 1,200-account ABM motion from scratch, using 6Sense to layer intent signals on top of our ICP account list and prioritize outreach by buying stage.
The program ran across LinkedIn, programmatic display, direct mail, and executive-targeted content. I worked closely with SDRs to design follow-up sequences tied to specific intent signals rather than generic outreach cadences, which significantly improved SDR trust in marketing-sourced leads and conversion to pipeline.
Over two years, the program consistently delivered $12M+ in marketing-sourced pipeline per quarter and generated 300+ opportunities at 15x ROAS. Blueprint to Business Success: From Startup Idea to Scalable Enterprise — Proven Strategies for Launching, Growing, and Sustaining a Profitable Business: Blueprint to Business Success: From Startup Idea to Scalable Enterprise — Proven Strategies for Launching, Growing, and Sustaining a Profitable Business
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