Warrior Fitness – Merchandise & Packaging Design
A premium merchandise and packaging collection created for the Warrior Fitness brand, designed to deliver a consistent and recognizable brand experience across physical touchpoints. This project includes branded fitness towels, retail packaging, shopping bags, and promotional products, all developed with a clean, modern, and performance-driven aesthetic.
The focus was on creating a cohesive visual identity that reflects the brand's strength, professionalism, and attention to detail. Realistic 3D mockups were used to demonstrate how the branding translates into real-world applications, ensuring a polished and engaging presentation.
Adobe Illustrator, Adobe Photoshop, Blender, Adobe Dimension
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Brand in Motion
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The Warrior Fitness Hand Cream is a branded skincare concept designed as an extension of the Warrior identity. Created for active individuals, it combines functionality with a bold visual aesthetic, representing care, discipline, and performance beyond the gym. The design focuses on turning an everyday essential into a cohesive part of a fitness lifestyle brand.
I transformed the brand’s products into an engaging visual story centered around the importance of fitness in everyday life. Through dynamic visuals, product-focused shots, and energetic motion, the video communicates an active lifestyle, healthier mind, and confident, fit body.
The goal was to make the products feel naturally integrated into a modern fitness routine while creating a visually compelling and aspirational brand experience. For the first female character, I used my own appearance as a visual reference, imagining how I might look after losing 15 kg. This added a personal and relatable element to the concept while keeping the focus on fitness, transformation, and a healthier lifestyle.
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A playful yet refined 3D motion concept that brings a collection of books to life. The animation explores the moment the books emerge from a bag before naturally opening from the center, creating a sense of movement, surprise, and discovery.
The project combines product visualization, 3D animation, and visual storytelling to transform a simple product interaction into an engaging digital experience. Every movement was designed to feel smooth, intentional, and visually polished while keeping the books as the central focus.