Art Direction Projects in YorkArt Direction Projects in York
Projects
People
Cover image for Smoking Hot — Concept Campaign
Smoking Hot — Concept Campaign for Kilian Paris A concept fragrance campaign for Kilian Paris' Smoking Hot — a gourmand oriental built on vanilla, tobacco, patchouli, and burning resin. Rather than leading with the bottle, this campaign leads with the notes: macro visuals of bourbon vanilla pods, glowing resinoid, patchouli rising from earth, and dense tobacco — all rendered in a dark amber palette that mirrors the scent's warmth and smoke. Every image was produced using AI generation (Midjourney / Nano Banana Pro) with prompt engineering crafted to match Kilian's existing luxury aesthetic — moody, tactile, and unapologetically rich. The stills were then edited and animated into a 30-second cinematic reel. 📽 Reel 01: https://www.instagram.com/p/DUHfB1ECkWq/ 📽 Reel 02: https://www.instagram.com/p/DUHIO3ECgY1/
1
1
65