Freelancers using Tailwind CSS in Winnipeg
Freelancers using Tailwind CSS in Winnipeg
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Juan Amisano
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Winnipeg, Canada
Senior UI/UX & CRO Web Designer
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Senior UI/UX & CRO Web Designer
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This Menorescue project was focused on rebuilding the entire funnel experience into one unified conversion system. From the TSL to ecommerce, upsells and product flow, the goal was to reduce friction, improve clarity and create stronger purchase momentum across every step of the journey. Main focus: • Mobile-first UX • Conversion hierarchy • Funnel consistency • CTA optimization • Trust & product clarity • Direct-response structure The video below is a quick scroll-through of the full case study and funnel system. Full project: https://amisano-design.com/work/menorescue
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OntarioLandlord | SaaS Homepage UX/UI & Conversion Redesign This project focused on redesigning the OntarioLandlord homepage to improve both user experience and conversion performance while maintaining the existing brand identity. Rather than simply refreshing the visual design, the objective was to clarify the value proposition, strengthen trust, improve content hierarchy, and create a clearer path toward product adoption and demo requests. The redesign transformed a feature-focused homepage into a more strategic experience built around clarity, trust, proof, and action. Core Design Principles Clarity over complexity Trust before persuasion Value before features Proof before claims Guidance over friction Confidence through transparency Action through clear decision paths Key Improvements Repositioned the value proposition for greater clarity Improved conversion flow and CTA hierarchy Redesigned information architecture and content structure Enhanced trust, credibility, and product proof sections Created stronger problem-solution storytelling Improved visual hierarchy and readability Mobile-first UX considerations Developer-friendly implementation approach Tools Figma, UX/UI Design, CRO, Information Architecture, Wireframing, SaaS Design, Conversion Optimization Role Lead UX/UI & CRO Designer Deliverables Homepage Strategy, Wireframes, High-Fidelity UI Design, Conversion-Focused Content Structure, Responsive Layout System, and Developer Handoff Documentation.
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from classic clean studio shot → into a warmer lifestyle-driven coffee moment. same product. completely different emotional perception. the goal wasn’t just to make the packaging look better. it was to make the product feel more premium, atmospheric, and connected to a real experience. interesting how lighting, mood, environment, and storytelling can completely transform ecommerce visuals.
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Recently, I’ve been experimenting with a more guided approach to ecommerce, where the shopping experience feels cohesive rather than fragmented across isolated screens. This concept combines UI clarity with user behavior throughout the full journey, from product introduction to checkout and even the post-purchase upsell. The goal wasn’t just to create a clean interface. It was also about reducing cognitive load, maintaining emotional momentum, and making each step feel intentional throughout the funnel. Some ideas explored during this process: Consistent layout structure to maintain spatial continuity Strong product presence to reinforce confidence Minimal cart interaction to avoid premature complexity Progressive transitions instead of abrupt page jumps Post-purchase upsells integrated into the same visual language Reduced checkout noise to keep focus on completion I’m still refining parts of the experience, especially around cart behavior and progression feedback, but that’s also what makes these explorations interesting. UI and UX should support behavior, not just aesthetics.
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