Freelance Creative Directors in Western CapeFreelance Creative Directors in Western Cape
ProjectsPeople
Nimi Pretorius's avatar
Nimi Pretorius
proCape Town, South Africa
Building brands people feel something for
$1k+
Earned
4
Followers
Building brands people feel something for
Cover image for SIRKEL Closing the loop: brand strategy,
SIRKEL Closing the loop: brand strategy, creative direction and copywriting for a global investment venture Brand strategy, naming, creative direction, visual identity, website and copywriting for Sirkel Ventures, an investment business working across renewable energy, mining and global markets. THE STORY Sirkel was built around a simple idea: seemingly separate opportunities are often part of something much bigger. The business works across industries, markets and geographies, connecting capital, expertise and opportunity. I wanted the brand to make those connections visible. That led naturally to the idea of the circle, and to Sirkel. From there, I built the visual and verbal world around movement, connection and impact. Circles, ripples, loops and repeating forms became a way to show how one investment can create effects far beyond its starting point. The language followed the same thinking. “Bridging continents. Connecting innovators.” “Embracing diversity and creating opportunity.” “Join our Sirkel of change and impact.” The result was a bold, stripped-back identity that could move comfortably between mining, renewable energy and investment without belonging too obviously to any one of them. WHAT IT TAUGHT ME That a good brand idea can do more than hold a business together. It can help make sense of a business that operates across very different worlds. And that sometimes the simplest shape gives you the biggest world to build from.
0
75
Cover image for ARNO KEMP The room behind the
ARNO KEMP The room behind the decision: brand strategy, creative direction and copywriting for an executive coach Brand strategy, positioning, creative direction, visual identity and copywriting for executive coach Arno Kemp. THE STORY Leadership gets lonelier the more senior you become. By the time someone reaches the top of an organisation, they’re usually very good at looking like they know what they’re doing. But behind the decisions, the meetings and the performance, there’s another conversation happening. The one about whether the role still fits. What comes next. And the things you can’t necessarily say to anyone else in the room. That was the territory I wanted to build Arno Kemp’s brand around. I kept coming back to the space before the visible decision. The thinking, doubt and uncomfortable honesty that happens privately, before a leader walks back into the room. That led to the central idea: “The room behind the decision.” From there I built a visual and verbal world that felt intelligent, quiet and assured. Less like traditional executive coaching and more like a private conversation between two people who understand the stakes. The writing followed the same principle. The role used to fit. This isn’t confusion. It’s consequence. What leaders stop saying out loud. You’re still performing. That’s not the same as fitting. The idea carried through the identity, presentation material, social content and wider brand system. WHAT IT TAUGHT ME That the most interesting thing about a service isn’t always what happens in it. Sometimes it’s the moment that makes someone realise they need it. And that when you’re speaking to accomplished people, you don’t need to tell them how to lead. You need to show them that you understand what leadership feels like.
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38
Cover image for GINSBURG & SELBY The journey is
GINSBURG & SELBY The journey is yours. The perspective is ours: brand strategy, creative direction and copywriting for an independent wealth firm Brand strategy, creative direction, visual identity, website and copywriting for an independent private wealth business. THE STORY Money is personal. And the more of life you've lived, the more complicated the decisions around it can become. Ginsburg & Selby had been advising people on those decisions for nearly thirty years. I wanted the brand to feel like that. Experienced, calm and thoughtful, without falling into the usual world of wealth management clichés. I kept coming back to the idea of a journey. By the time someone sits down with a wealth adviser, they've already travelled quite a long way. They've built businesses, raised families, made good decisions and probably a few bad ones. They're not looking for someone to take over the journey. They're looking for perspective on what comes next. That led to the central thought: “The journey is yours. The perspective is ours.” From there I built the visual and verbal world around roads, paths and changing perspectives. The ampersand became an important part of the identity too. It gave me a simple way to talk about the relationship at the heart of the business: client and adviser, experience and perspective, what has been and what comes next. I also wanted the writing to feel unusually unhurried for financial services. Held, not hurried. Knowing what not to change is as hard as knowing what to. You only take this journey once. We have taken it many times. The idea eventually found its way into everything from the website and identity to business cards, outdoor, digital screens, social and print. WHAT IT TAUGHT ME That sometimes the best way to make a financial brand feel more credible is to make it feel more human. And that experience doesn't need to announce itself loudly. Sometimes it can simply say: I've seen this road before.
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Cover image for SIGMA ADVISORY When less is the
SIGMA ADVISORY When less is the whole point: brand development for Sigma Advisory Brand direction, visual identity and creative positioning for a private wealth advisory firm. THE STORY Financial advisory is a category where everyone says the same things. Trust. Expertise. Partnership. The words have been borrowed so many times they've stopped meaning anything. Sigma Advisory is a firm that helps growth-minded businesses replace operational chaos with clear systems and capable leadership. The work is serious and the clients are serious. What they needed wasn't a louder way to say the usual things. They needed a brand that could hold the same quiet authority they hold in a room. Deep navy. Clean serif. A horizontal rule that separates the name into two parts without breaking it. Nothing decorative. Nothing that reaches. The identity doesn't announce itself. It assumes its own credibility, which is exactly how the firm operates. The voice followed the same logic. Clarity as confidence, not performance. WHAT IT TAUGHT ME Restraint is a decision that has to be made repeatedly. Every element you leave out is a choice. The discipline is in knowing what the brand can carry without being said.
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78
Creative Director(14)
Rebecca Hayter's avatar
Rebecca Hayter
Cape Town, South Africa
Creative Director/Creative All-Rounder
5.0
Rating
4
Followers
Creative Director/Creative All-Rounder
Cover image for Ocean Beings
Ocean Beings
0
18
Cover image for Go That Way Brochures
Go That Way Brochures
0
24
Cover image for Runningman Festival
Runningman Festival
0
16
Cover image for Restaurants in Cape Town
Restaurants in Cape Town
0
9
Creative Director(1)
William Jarman's avatar
William Jarman
Cape Town, South Africa
3D, Motion, Brand and Web Designer.
51
Followers
3D, Motion, Brand and Web Designer.
Cover image for Foods Direct Branding First Post in this awesome community!�...
Foods Direct Branding First Post in this awesome community!🙌🔥. I am so excited to be here! 😃 In my latest work I recently partnered with Foods Direct, a leading supplier of retail glass products. Creating a refreshed brand identity as well as recreating their glass range in hyper realistic 3D, part of a larger design system built to scale with the brand in their new era. I will share sneak peaks of the website design soon, we also have some motion graphics in the pipeline 😉 .
2
4
93
Cover image for Powerlogic Digital and Visual Identity Redesign
Powerlogic Digital and Visual Identity Redesign
0
6
Cover image for Created a 3D Design System and Motion Graphics For Altify
Created a 3D Design System and Motion Graphics For Altify
0
9
Cover image for Visual Identity and Digital Presence for Circuit
Visual Identity and Digital Presence for Circuit
0
6
Creative Director(2)
Shaun Williams's avatar
Shaun Williams
Cape Town, South Africa
I help creative teams accelerate with AI
21
Followers
FLORA_EXPERT

Expert

I help creative teams accelerate with AI
Cover image for Filmmaking with AI can get
Filmmaking with AI can get overwhelming fast. Not because the tools are difficult to use. But because the blank page is brutal. You have a feeling. A theme. A visual world. Maybe even a character. But turning that into an actual story, scene by scene, is where a lot of creative filmmakers get stuck (myself included). I’ve wanted to tell stories around the idea of escapism for a long time. And the thing I keep running into is creative block around one simple question: Where do I start? Lately, I’ve been experimenting with a much simpler entry point: Start with the movie poster. Not the whole film. Not the full script. Not the shot list. Just the poster. Because the moment you can visualize your film as if it’s already going into cinemas, something shifts. The title becomes real. The premise becomes clearer. The mood sharpens. The character starts to exist. And suddenly the story feels less abstract and more buildable. I used FLORA Techniques to templatize the process so it’s reusable, which means I’m not rebuilding the workflow from scratch every time. I can lock the core visual idea, drop in the character, movie title, refine the tone, and generate a poster that feels like the beginning of a real film world. From there, I animated it in a very simple way: Subtle lighting movement, a blink, just enough to make the image feel alive (using Kling AI 3.0 Pro). And that’s the point. Not to pretend the film is finished. But to create a starting point that’s emotionally strong enough to pull me into making the rest of it. I think this can be useful for a lot of filmmakers and gen AI creators. Especially the ones who already have a story they feel… …but don’t yet know how to begin shaping it. A poster won’t write the film for you. But it can give your vision a face. A title. A tone. A reason to build the full story. Sometimes that’s all you need to get the filmmaking process moving. My submission for the FLORA x Contra Techniques challenge. You can give it a run yourself here: https://app.flora.ai/techniques/movie-promo-poster-animation #FLORATechnique
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91
Cover image for Athletic Brewing Campaign Concept
Athletic Brewing Campaign Concept
2
37
Cover image for 1 Million Ad Campaign Concept (Sora 2 Pro in FLORA)
1 Million Ad Campaign Concept (Sora 2 Pro in FLORA)
0
12
Cover image for Nike Shoe Ad Campaign Concept (Kling 2.1 Master in FLORA)
Nike Shoe Ad Campaign Concept (Kling 2.1 Master in FLORA)
0
10
Creative Director(5)
Ingrid van der Walt's avatar
Ingrid van der Walt
Cape Town, South Africa
Senior producer, director & photographer for hire - Africa
1x
Hired
2
Followers
Senior producer, director & photographer for hire - Africa
Cover image for African Union Citizens' Talk, Ghana,
African Union Citizens' Talk, Ghana, 2023. Producer, director, photographer. Agriculture documentary following a cocoa farmer, shot on location with a local Ghanaian crew.
1
79
Cover image for Field producer, director, and photographer
Field producer, director, and photographer on a documentary project exploring waste burning and its impact on communities in Sharpeville. Working with a single cinematographer, I spent time embedded in and around active waste sites and open burning areas — producing, directing, and shooting stills on the ground. The work required patience, trust-building, and a sustained presence in a difficult environment to capture the human reality behind an environmental story.
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72
Cover image for Clean Air Fund — Ghana
Clean Air Fund — Ghana (Zero Waste Accra) Field producer, director, and photographer for a documentary spotlighting the Green Africa Youth Organization's Zero Waste Accra project, commissioned by the Clean Air Fund. Shot on location in Accra, following informal waste workers and community recycling initiatives tackling air pollution and climate change. Work included field production, on-ground interviews, directing, and location photography — including chasing active waste fires to document the human and environmental reality on the ground.
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96
Cover image for UNICEF South Sudan, 2023. Director,
UNICEF South Sudan, 2023. Director, producer & photographer on a child marriage campaign. Sensitive field interviews, documentary photography. Shorty Impact Award: Silver, Human Rights.
1
61
Creative Director(3)
Billy Mulaji's avatar
Billy Mulaji
Cape Town, South Africa
Sharing digital smiles
Sharing digital smiles
Cover image for Sky Internet SA
Sky Internet SA
0
16
Cover image for Now Boarding
Now Boarding
0
21
Cover image for S&P Global
S&P Global
0
20
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Creative Director(1)