Knowing your audience on each platform is key to boosting engagement. With year-round cruising now in Norfolk, VA, the only year-round cruise port in the state, I tailored this Facebook Reel (https://www.facebook.com/reel/982235664049986) to highlight what matters most to our target demographics.
The reel has earned over 300K views and is still seeing engagement seven months later. Check it out!
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