Passionate Social Media Manager & Content Creator
Passionate Social Media Manager & Content Creator
Creative Social Media Strategy That Drives Connection
Creative Social Media Strategy That Drives Connection
Knowing your audience on each platform is key to boosting engagement. With year-round cruising now in Norfolk, VA, the only year-round cruise port in the state, I tailored this Facebook Reel (https://www.facebook.com/reel/982235664049986) to highlight what matters most to our target demographics.
The reel has earned over 300K views and is still seeing engagement seven months later. Check it out!
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Did you know LinkedIn posts with images see higher engagement rates than text-only posts? VisitNorfolk recently opened two positions and wasn’t seeing as many applications as we’d hoped. After posting these graphics I designed on LinkedIn, we’ve seen a strong influx of applications and increased click-through rates!
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A good example of how I tailor copy per audience: I crafted this LinkedIn post to highlight industry impact while keeping it authentic to the Norfolk Tourism Foundation's voice. https://www.linkedin.com/posts/norfolk-tourism-foundation-visitnorfolk_a-record-breaking-year-on-the-greens-thank-activity-7384273514259976192-8Yvh?utm_source=share&utm_medium=member_desktop&rcm=ACoAADjJTd4BTPKHzczw5N4ohgV-DeqeZhV2Wbg
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