Wore two hats on this one — creative director and animator⚡
The challenge? Taking a SaaS product and making it instantly clear visually, for someone seeing it for the first time. Stripping back the complexity without losing the soul of the product.
And honestly, having a client who trusts the process makes all the difference. Hope you enjoy it!
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Open Shop: a 3D storefront ad that opens itself.🏪
I read through SVGator's template gallery and found plenty of cards, carousels and logo reveals, but nothing a local shop, café or online store could use to say "we're open" or "new drop". So I built it.
In 10 seconds an empty lot gets a location pin, a shop in your brand colour rises from the ground, the awning unrolls, your logo sign goes up, the lights come on, your products appear in the window, and your headline lands with fireworks and a delivery van pulling up.
To make it yours you change 1 colour, 3 images and 6 lines of text. Every label is live text and every layer is named (logo, headline, product-image-1 and so on). The video shows it as a café, then as a record shop: same animation, no keyframes touched.
Built with the SVGator MCP from Claude. All artwork is original.
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In this video, I break down how I created a custom motion graphics piece for a clientfrom concept to final delivery.
I walk through my workflow, including idea development, design decisions, animation techniques, and how I structure the timeline for smooth pacing. The focus is on building visuals that are not just appealing, but purposeful and aligned with the client’s goals.
This gives a clear look into how I approach real client projects.
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