Freelancers using Canva in TorontoFreelancers using Canva in Toronto
Visual Designer & UGC Creator
$5k+
Earned
1x
Hired
126
Followers
Visual Designer & UGC Creator
Scroll-stopping content that amplifies your brand!
$50k+
Earned
1x
Hired
50
Followers
Scroll-stopping content that amplifies your brand!
Brand Strategist + Content Creator
Brand Strategist + Content Creator
Cover image for Project Overview 🚀 
I filmed,
Project Overview 🚀 I filmed, edited, and published this montage-style reel to promote the gym's mobility classes and educate viewers on their importance in a fighter's development. By showcasing a range of mobility exercises taught throughout different classes, the content highlighted the gym's coaching expertise while positioning mobility as an essential part of performance, recovery, and injury prevention. The reel was designed to raise awareness, provide value, and encourage engagement with the gym's training philosophy. My Role 🚀 Content Strategy Identified mobility as an educational content opportunity Developed the concept around providing value before promotion Structured the reel to capture attention quickly while maintaining viewer engagement throughout Content Production Filmed the mobility session from multiple angles Captured demonstrations of key exercises and coaching moments Focused on clear visuals that made each movement easy to understand Video Editing Edited the footage into a concise, social-first reel Sequenced exercises to create a natural flow Balanced pacing to keep viewers engaged while allowing each movement enough time to be understood Optimized the edit for Instagram's short-form viewing experience Social Media Management Wrote an educational caption explaining why mobility is important, how it benefits fighters, why consistent mobility work improves long-term performance and injury prevention Published the content as part of the gym's ongoing content strategy The Strategy 🚀 The objective of this reel was to increase awareness of the gym's mobility program while demonstrating that mobility training is a fundamental part of athletic development, not an optional add-on. Rather than promoting the class through traditional advertising, the content was designed to let viewers experience the training firsthand. By showcasing a variety of mobility exercises and coaching techniques, the reel highlighted the quality of instruction and the breadth of movements taught across different sessions. Outcome 🚀 This project demonstrates how educational content can be used to drive brand awareness while delivering genuine value to an audience. By showcasing the gym's mobility program in an engaging, easy-to-digest format, the reel helped highlight an often-overlooked aspect of fight training and reinforced the gym's commitment to developing well-rounded athletes. The content served multiple purposes: increasing visibility for the mobility classes, educating both existing and prospective members on their benefits, and strengthening the gym's position as a knowledgeable and performance-driven training community. It also expanded the gym's content mix by balancing promotional posts with educational content that encourages engagement and builds trust with its audience.
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7
Cover image for Role: Content & Brand Strategist
Role: Content & Brand Strategist | Creative Designer Project Overview To support Hitters Fight Club's presence at a Toronto street festival, I developed a promotional flyer designed to generate awareness, drive foot traffic, and convert festival attendees into new members. The objective was to create a printed marketing asset that communicated the brand's personality while making it effortless for prospective members to book a complimentary first class directly from their phones. Campaign Goal The campaign was designed to achieve two key objectives: Increase brand awareness among festival attendees by introducing Hitters Fight Club to a highly engaged local audience. Drive measurable member acquisition by encouraging attendees to redeem a complimentary first class through a mobile-friendly QR code experience. To support these goals, I created a print asset that balanced bold, on-brand creative with a clear conversion strategy. The flyer prioritized a compelling value proposition, concise messaging, and a frictionless sign-up experience, allowing potential members to move from awareness to action in a single scan. Result: The campaign generated free trial registrations from approximately 10% of festival attendees that received the flyer, demonstrating the effectiveness of integrating brand storytelling with conversion-focused design. My Role I led the end-to-end development of the flyer, including: Creative concept and visual design Copywriting and messaging hierarchy Layout and print production QR code integration for seamless sign-up Vendor coordination with the print shop Quality assurance prior to production Strategy With only a few seconds to capture attention in a busy festival environment, I focused on creating a design that was both bold and actionable. Key strategic decisions included: Using a high-impact action photograph to immediately communicate the intensity and energy of the gym. Prioritizing essential information, including location, Instagram handle, and contact details, to make the flyer informative without overwhelming the reader. Incorporating a prominent QR code linked directly to the free trial registration page, reducing friction between discovery and conversion. Including a clear promotional offer ("Your First Class is On Us") to encourage immediate action and increase trial sign-ups. Brand Alignment Every design decision was made to reinforce Hitters Fight Club's established brand identity. I ensured the collateral reflected the club's visual language by: Maintaining the brand's bold, high-energy aesthetic. Using typography and colour treatments consistent with existing marketing materials. Preserving a strong visual hierarchy that emphasized the gym's confident and competitive personality. Balancing promotional messaging with a clean, professional layout that remained easy to scan. Print Production To ensure the flyers were event-ready, I worked directly with the printing vendor throughout production. This included: Preparing print-ready files with appropriate bleed, resolution, and colour specifications. Reviewing proofs to verify colour accuracy, image quality, and readability. Coordinating timelines with the printer to ensure the flyers were delivered ahead of the Toronto street festival. Outcome The final flyer served as an effective lead-generation tool during the event, giving attendees immediate access to the gym through a simple QR code scan while reinforcing the Hitters Fight Club brand through consistent, high-impact visual storytelling.
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AI Systems Strategist | Workflow & Decision Support
5.0
Rating
2
Followers
AI Systems Strategist | Workflow & Decision Support