Direct-Response UGC | Apps · Tech · Wellness · Beauty
Direct-Response UGC | Apps · Tech · Wellness · Beauty
The Ordinary Glycolic Acid: Multi-Use Product Demo (UGC Spec Ad)
A self-shot, self-edited UGC spec ad for The Ordinary's Glycolic Acid Toning Solution, reframing a face-focused product as a full-body skincare solution. Built to full ad-structure: emotional hook, problem framing, product reveal, four-part use-case demo, and CTA, with continuous voiceover, custom text cards, and pacing designed for Reels/TikTok algorithms. Self-directed end-to-end: concept, shooting, script, editing, and color correction.:
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Recipe-format UGC built for pantry, dairy, and wellness brands. Multi-angle shoot (top-down, side, hero), hands-only, scripted voiceover, diegetic ASMR audio mix. Demonstrates product-in-frame integration with readable labels at peak retention.
29 sec · 9:16 · Shot on iPhone · Edited in Edits App by Meta
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Spec UGC concept for a portable Bluetooth speaker - created unbriefed as a tech portfolio piece.
Shot across two locations (park and balcony) to show the product in both outdoor and everyday-use contexts. The cut moves through beauty shots, a full feature demo: power on, pairing, volume, bass detail and closes on the product clipped to a bag.
Live product audio was captured on the power-on and pairing beats rather than layered from a library, so the demo sounds like the actual device. Voiceover, text treatment, and music are timed to the product moments so the claim and the visual land together.
Shot, edited, and voiced by me. Deliverables: 9:16 vertical, clean and captioned versions.
Not affiliated with the brand.
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