Freelancers using Adobe Illustrator in TennesseeFreelancers using Adobe Illustrator in Tennessee
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Abir Odeh's avatar
Abir Odeh
Cleveland, USA
Logos, brand systems, and shelf-worthy book covers
5.0
Rating
6
Followers
Logos, brand systems, and shelf-worthy book covers
Cover image for A small behind-the-scenes look at
A small behind-the-scenes look at the Juthour Olive Oil identity. This video shows part of the logo illustration process, from the initial drawing to seeing the mark applied on one of the packaging mockups. Since the full brand identity has already been shared, I wanted this post to focus more on the craft behind the mark and how it begins to live on the product. Sometimes the smallest details in a logo are what help the whole brand feel more grounded, intentional, and connected to its story.
2
142
Cover image for Reimagined cover for The Picture
Reimagined cover for The Picture of Dorian Gray by Oscar Wilde. The whole book turns on one idea: Dorian stays young and beautiful while his portrait quietly rots in his place, absorbing every sin. The painting becomes a mirror of who he really is while his outward appearance remains untouched. So I flipped the usual setup. The decaying figure lives inside the gilded frame, while Dorian himself becomes the shadow in the corner—faceless, reduced to two pale eyes watching what he’s become. That’s the part of the story I wanted on the shelf. Everything else builds around that idea: sickly green damask wallpaper for a Victorian drawing room gone to rot, a hand-drawn gold frame to represent beauty and vanity, and a restrained color palette where the only real color comes from the red of his tie and the blood. I then layered in distressed textures to make the cover feel less like a design and more like an object that’s been hanging in that house for far too long. The Picture of Dorian Gray is one of my favorite books of all time, so this was an especially fun project to bring to life.
0
170
Cover image for Elevate Brand Identity: Expanding Visual Systems Seamlessly
Recently, I expanded one of my brand identity projects into a new product line, and it reminded me how much branding goes beyond just a logo. For Juthoor, I expanded the existing visual identity into a spice product line by carrying the brand system across labels, lids, product photography, and a cohesive family of blends. The original identity already had its own personality, color story, typography, and visual direction. For this expansion, I focused on translating that foundation into a product line that felt cohesive, elevated, and true to the brand’s story. I wanted each product to feel distinct while still belonging to the same brand world. Traditional, warm, elegant, and rooted in cultural storytelling. The goal was for the new line to feel like a natural next chapter. Fresh, but still familiar. This is my favorite part of brand design. Creating a system that has enough personality to be memorable, but enough flexibility to grow with the business.
2
5
325
Cover image for This branding project was created
This branding project was created for Juthoor, a Palestinian olive oil brand rooted in heritage, resilience, and cultural identity. The name “Juthoor,” meaning roots, represents connection to land, family, legacy, and belonging. The visual identity was inspired by centuries of Palestinian olive harvest traditions and centered around storytelling through symbolism. The final logo features a respected Palestinian woman (“Haja”) in traditional dress carrying olives — reflecting the generations of women who nurtured the land and preserved these traditions through time. Drawing inspiration from olive trees, handcrafted harvesting, traditional embroidery, and the landscapes of Palestine, the branding was designed to feel timeless, authentic, and deeply human. More than a product, the identity represents heritage, resilience, and a return to the roots.
0
290
Adobe Illustrator(13)
Mark Berladyn's avatar
Mark Berladyn
Nashville, USA
Brand & UI/UX Designer for SaaS, Web3 & E-commerce
$1k+
Earned
3x
Hired
5.0
Rating
10
Followers
Brand & UI/UX Designer for SaaS, Web3 & E-commerce
Cover image for Branding for Tattoo Berladyn
$500 earned
Branding for Tattoo Berladyn
8
56
Cover image for Redesigning the Ride and Drive Digital Experience
Redesigning the Ride and Drive Digital Experience
2
7
Cover image for UX/UI Design for RPS Mine Crypto Game
UX/UI Design for RPS Mine Crypto Game
2
15
Cover image for Where Heritage Meets Everyday Elegance
Where Heritage Meets Everyday Elegance
2
9
Adobe Illustrator(3)
Selena Hughes's avatar
Selena Hughes
Nashville, USA
Graphic designer focused on B2C brands
1x
Hired
Graphic designer focused on B2C brands
Cover image for EyeQ Imaging Inc. Digital Assets
EyeQ Imaging Inc. Digital Assets
0
47
Cover image for The Wild Plum Tea Room Branding
The Wild Plum Tea Room Branding
0
21
Cover image for Lewisburg Printing Company In-House Design
Lewisburg Printing Company In-House Design
0
27
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Adobe Illustrator(3)
Nahir Cavaleri's avatar
Nahir Cavaleri
Memphis, USA
Elevating Brands One Keystroke At A Time
23
Followers
Elevating Brands One Keystroke At A Time
Cover image for Still not over how colorful
Still not over how colorful this brand turned out to be! Here's a closer look at YUMBL, a healthy, protein-packed energy bar built for busy days and intentional living. 🤍 In collaboration with: @mvcreative_ (https://www.instagram.com/mvcreative_/#)#graphicdesign (https://www.linkedin.com/search/results/all/?keywords=%23graphicdesign&origin=HASH_TAG_FROM_FEED) #proteinbar (https://www.linkedin.com/search/results/all/?keywords=%23proteinbar&origin=HASH_TAG_FROM_FEED) #foodpackaging (https://www.linkedin.com/search/results/all/?keywords=%23foodpackaging&origin=HASH_TAG_FROM_FEED) #packagindesign (https://www.linkedin.com/search/results/all/?keywords=%23packagindesign&origin=HASH_TAG_FROM_FEED) #graphicdesigncentral (https://www.linkedin.com/search/results/all/?keywords=%23graphicdesigncentral&origin=HASH_TAG_FROM_FEED)
3
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356
Cover image for When two designers across state lines collaborate, magic (an...
When two designers across state lines collaborate, magic (and protein bars) happen. ✨ Meet Yumbl, a delicious and protein-packed snack that’ll make you say YUM! 😋 Designed in collaboration with @Monserrat Vazquez #graphicdesign #proteinbar #foodpackaging #packagindesign #graphicdesigncentral #graphicdesigncommunity #womenindesign #memphisdesigner #atlantadesigner #branddesigner #brandidentity #cpg #designinspiration #freelancedesigner
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4
7
274
Cover image for POV: You received happy mail 🤭💌 Preorder your own edition ...
POV: You received happy mail 🤭💌 Preorder your own edition of January’s Sol’s Letters exclusively at nahircavaleri.com (http://nahircavaleri.com)#craft (https://www.instagram.com/explore/tags/craft/) #crafting (https://www.instagram.com/explore/tags/crafting/) #snailmail (https://www.instagram.com/explore/tags/snailmail/) #mailclub (https://www.instagram.com/explore/tags/mailclub/) #mailsubscription (https://www.instagram.com/explore/tags/mailsubscription/) #diy (https://www.instagram.com/explore/tags/diy/) #journaling (https://www.instagram.com/explore/tags/journaling/) #graphicdesign (https://www.instagram.com/explore/tags/graphicdesign/) #productdesign (https://www.instagram.com/explore/tags/productdesign/) #bookmarks (https://www.instagram.com/explore/tags/bookmarks/)
0
40
Cover image for Feeling like your brand doesn’t hit the way it used to? 👀 H...
Feeling like your brand doesn’t hit the way it used to? 👀 Here are 3 signs it’s time to rebrand and realign your visuals, voice, and vibe. ✨ Save this for your 2026 refresh 💾 If you're ready to rebrand your business before the new year, inquire at nahircavaleri.com (http://nahircavaleri.com)! Link is also in my bio. 💖 #BrandDesign (https://www.instagram.com/explore/tags/branddesign/) #RebrandTips (https://www.instagram.com/explore/tags/rebrandtips/) #SmallBusinessBranding (https://www.instagram.com/explore/tags/smallbusinessbranding/) #SolStudios (https://www.instagram.com/explore/tags/solstudios/) #BrandStrategy (https://www.instagram.com/explore/tags/brandstrategy/)
2
2
59
Adobe Illustrator(8)
Amanda Gann's avatar
Amanda Gann
proFranklin, USA
Creative Director of Branding and Communications
Creative Director of Branding and Communications
Cover image for Faculty Connection Rebrand and Website Development
Faculty Connection Rebrand and Website Development
0
5
Cover image for Candor Collaborative — little bird creative
Candor Collaborative — little bird creative
0
1
Cover image for National Coffee Data Trends Report Brand Identity & Marketing
National Coffee Data Trends Report Brand Identity & Marketing
0
5
Cover image for Experiential Design + Immersive Graphics
Experiential Design + Immersive Graphics for JPMorganChase Winter Walk SF 2025 JPMorganChase came to Happily Events with a request: Create a memorable experience for visitors to the Winter Walk that provokes them to learn more about the work of JPMC. Over the past few years, JPMC has been investing heavily in the downtown area of San Francisco with the goal of supporting local and growing businesses. They noticed that investments were often displacing people and they wanted to use their capital to counter that. This event experience invited people to engage with an interactive map of the neighborhoods and light up the canopy. The QR codes helped visitors learn more about the work JPMC is doing throughout the city. The canopy experience welcomed the child in everyone, having iridescent "ornaments" and a flowing fabric that enticed people to look up. There was a moment in the experience where visitors were under a mirror that highlighted the area of the map below their feet that showed the area of highest investment by the company and beckoned them to know that they are part of that investment.
0
38
Adobe Illustrator(8)