Freelance Brand Strategists in TennesseeFreelance Brand Strategists in Tennessee
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Abir Odeh's avatar
Abir Odeh
Cleveland, USA
Logos, brand systems, and shelf-worthy book covers
5.0
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3
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Logos, brand systems, and shelf-worthy book covers
Cover image for Elevate Brand Identity: Expanding Visual Systems Seamlessly
Recently, I expanded one of my brand identity projects into a new product line, and it reminded me how much branding goes beyond just a logo. For Juthoor, I expanded the existing visual identity into a spice product line by carrying the brand system across labels, lids, product photography, and a cohesive family of blends. The original identity already had its own personality, color story, typography, and visual direction. For this expansion, I focused on translating that foundation into a product line that felt cohesive, elevated, and true to the brand’s story. I wanted each product to feel distinct while still belonging to the same brand world. Traditional, warm, elegant, and rooted in cultural storytelling. The goal was for the new line to feel like a natural next chapter. Fresh, but still familiar. This is my favorite part of brand design. Creating a system that has enough personality to be memorable, but enough flexibility to grow with the business.
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Cover image for Design Solutions Construction Brand
Design Solutions Construction Brand
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Cover image for Knitty Gritty Witty is a
Knitty Gritty Witty is a handmade knitting and fiber arts brand that I designed from concept to execution. I developed the visual identity, logo, color palette, brand direction, and digital presentation to create a cozy, playful, and professional identity. The project showcases my ability to build a creative brand from the ground up, blending storytelling, product design, and e-commerce-focused visuals.
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Cover image for Reimagined cover for The Picture
Reimagined cover for The Picture of Dorian Gray by Oscar Wilde. The whole book turns on one idea: Dorian stays young and beautiful while his portrait quietly rots in his place, absorbing every sin. The painting becomes a mirror of who he really is while his outward appearance remains untouched. So I flipped the usual setup. The decaying figure lives inside the gilded frame, while Dorian himself becomes the shadow in the corner—faceless, reduced to two pale eyes watching what he’s become. That’s the part of the story I wanted on the shelf. Everything else builds around that idea: sickly green damask wallpaper for a Victorian drawing room gone to rot, a hand-drawn gold frame to represent beauty and vanity, and a restrained color palette where the only real color comes from the red of his tie and the blood. I then layered in distressed textures to make the cover feel less like a design and more like an object that’s been hanging in that house for far too long. The Picture of Dorian Gray is one of my favorite books of all time, so this was an especially fun project to bring to life.
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Brand Strategist(3)
Ethan Edwards's avatar
Ethan Edwards
Knoxville, USA
🚀Maverick Brand & Marketing Strategist🔍
🚀Maverick Brand & Marketing Strategist🔍
Cover image for Monthly Topline Newsletter
Monthly Topline Newsletter
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Cover image for Dynamic Strategy Map
Dynamic Strategy Map
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Cover image for CREATIVE BRIEF
CREATIVE BRIEF
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Josh Waggoner's avatar
Josh Waggoner
proChattanooga, USA
Product & Design Engineer
Product & Design Engineer
Cover image for Temple Brand Identity Development
Temple Brand Identity Development
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Cover image for Temple Trading Platform Design
Temple Trading Platform Design
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Cover image for Cutting it close here, but
Cutting it close here, but I've been working on app called Hireable (https://joinhireable.com). The elevator pitch for joinhireable.com (https://joinhireable.com) is it's a AI career strategist that creates tailored ATS resumes based on a job description and your work experience. (It also has some other nifty features like a job 'Kanban' board tracking*, interview prep, and skill analysis). I had been working on it in AI Studio for the past month-ish, mainly focusing on functionality versus design. Normally I would do wireframes, high-fidelity design, prototypes, etc. but I joined this Google Stitch Challenge late so I've been shooting from the hip, and seeing what it could do (pew pew). I started with new branding and experimenting with different design systems. Then I went page by page, generating different layouts and interactions. 🪄 Hireable Google Stitch Link (https://stitch.withgoogle.com/projects/13861024330078633458) I'm used to working in Figma, Paper.design (https://Paper.design) and Wonder.so (https://Wonder.so), so part of me wishes I could sometimes get in there and cmd + click on an object and manually move it around or edit a vector myself. (It'd be awesome if you instantly switch back and forth between generating to hand-designing). There is Edit Text which is nice. It'd be nice if there was a layer panel too (to rearrange and hide things). I did run into a bug where if I deleted things, and later on, used undo/redo, all the previously deleted things came back (I've left them on my prototype board so you can see them). But overall it's been super fun to use, love the feature where you can watch it work (it's so fast!). I'll definitely be continue to learn Stitch and adding it to my design toolbelt. If you're interested in checking out Hireable (https://joinhireable.com), I've set up a beta code for 100 people, code: STITCH. This let's you add your own Gemini or other model API keys to use it. Sorry, I'm still working things out and I think I'd literally go bankrupt otherwise. Thanks for taking the time to read this and consider my submission.
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Cover image for what if I made a
what if I made a cute lil frog world? I've stayed up way too late the last few nights trying to answer this question ha. I've been spending the past month or so in my free time building a writing app using Figma Make, and have been loving the process, but wanted to go in a different direction for this contest. I didn't set out to build a game using for the FigmaMakeathon (I just wanted to make some tiny little frogs)...but here we are. Welcome to the tiny whimsical world of Frogleg's Pond. Double-click a frog to control it, make ripples in the pond, explore the world, eat bugs and live your best frog life.
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Brand Strategist(1)
Alicia W's avatar
Alicia W
Memphis, USA
Brand & Planner Designer that "get's it"
Brand & Planner Designer that "get's it"
Cover image for Curl Crushes - Brand Design
Curl Crushes - Brand Design
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Cover image for Digital Language Planner
Digital Language Planner
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Cover image for Lola's Nail Bar Business Card
Lola's Nail Bar Business Card
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Brooke Watts's avatar
Brooke Watts
Nashville, USA
Social media simplified, results amplified.
Social media simplified, results amplified.
Cover image for Building Brand Awareness for a New Homeschooling Curriculum
Building Brand Awareness for a New Homeschooling Curriculum
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Cover image for Launching a Local Cleaning Service into the Spotlight
Launching a Local Cleaning Service into the Spotlight
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Cover image for Helping a Comedian Find Their Audience
Helping a Comedian Find Their Audience
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Brand Strategist(1)
Erin Foley's avatar
Erin Foley
Nashville, USA
Brand strategist specializing in logo and graphic design
Brand strategist specializing in logo and graphic design
Cover image for Brand Strategy for Influencer
Brand Strategy for Influencer
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Cover image for SoleVita Brand Development
SoleVita Brand Development
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Cover image for Graphic Design
Graphic Design
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Brand Strategist(2)