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Frances Bruce
ISA Calculator — Product, UX & Compliance Collaboration Skills Editorial partner across product, UX, and compliance I shaped the content for this interactive ISA calculator, ensuring the tool was intuitive, accurate, and aligned with FCA requirements. My role included simplifying decision points, clarifying language, and supporting UX flows to help users understand the implications of their inputs. This project demonstrates my ability to collaborate across technical and regulatory teams to deliver clear, compliant digital experiences.
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Frances Bruce
SSAS Pension — Complex Product Explained Clearly Lead writer & content architect SSAS pensions are one of the most complex products on the market. I unified fragmented SME knowledge, collaborated with compliance, and created a single, accurate narrative that simplifies dense rules without losing precision. The final page delivers clarity in a high‑stakes environment and supports confident decision‑making for users.
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Frances Bruce
Tax‑Efficient Investor Content Hub Lead content strategist & principal writer I developed a multi‑page content hub to guide users through complex, time‑sensitive tax decisions. I shaped the editorial hierarchy, wrote the core content, and partnered with product, UX, design, and compliance to ensure accuracy and clarity. This work delivered a scalable, user‑centred structure that supported both commercial outcomes and regulatory requirements.
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Frances Bruce
SIPP Pages — 6,000% Performance Lift Lead writer & editorial owner I rewrote these regulated pension pages from the ground up, transforming dense rules into clear, user‑centred content. Working closely with SMEs and compliance, I improved comprehension, removed jargon, and aligned the pages with commercial and SEO goals. The result was a 6,000% performance uplift, with the pages now cited internally as best‑in‑class regulated content.
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