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Cover image for No Limits – Event branding & illustration
No Limits – Event branding & illustration
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Cover image for Whistler is a legendary brand, so its namesake brewery has a...
Whistler is a legendary brand, so its namesake brewery has a lot to live up to. In the ultra-competitive craft beer world where can design rivals the brews themselves, every package must convey distinctiveness and quality in a single glance. We approached each beer as a unique recipe - rich illustrations of Whistler's outdoor opportunities recalling classic travel posters, personality-filled fonts capturing each flavour's spirit, and eye-catching layered design. The result? Packaging that actually stands out on crowded shelves while honouring Whistler's iconic brand equity. Deliverables: Packaging design system, custom illustrations, label templates, production files. wearesobi.com (https://wearesobi.com/)
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