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![Cover image for [Ally Bank] Michael | 30sec](https://media.contra.com/image/upload/q_auto:good,w_800/endvvkde31kmxptncmwq.avif)
Avigail, a wild and insecure midshipwoman, returns home to the stuffy apartment in Jerusalem that she shares with her dysfunctional mother and her 15-year-old, naïve-looking sister. Avigail hopes to untie the last remaining chains of her childhood and lose her virginity before the weekend is over and she's back on duty. But to her amazement, upon arriving home, she learns that her young, angelic sister got knocked up. Now, instead of getting rid of her virginity, Avigail must get rid of a baby.
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This project was a commissioned advertising spot for Emporio Armani, developed and directed using my cinematic approach to luxury brand storytelling. The concept focused on emotional connection and the idea of togetherness, aligning with Armani’s fragrance campaigns like Stronger With You and In Love With You. What began as a single spot evolved into a full worldwide campaign, demonstrating the impact of strategic, cinematic storytelling that resonates with audiences and elevates brand presence
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