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Evgeniia Shcherbinina's avatar
Evgeniia Shcherbinina
Seattle, USA
Marketing analytics specialist helping drive growth
New to Contra
Marketing analytics specialist helping drive growth
Cover image for Enabled the push marketing team
Enabled the push marketing team to transition from fragmented reporting to a unified measurement system supporting strategic lifecycle and targeting decisions.
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28
Cover image for Identified distinct loyalty segments with
Identified distinct loyalty segments with different value and engagement profiles. Silver-tier customers demonstrated the highest growth potential, making them the most effective target for loyalty-building and revenue optimization strategies.
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42
Cover image for Used causal impact modeling to
Used causal impact modeling to evaluate the incremental effect of withholding email campaigns from low-engagement customers, identifying significant revenue loss and enabling data-driven optimization of lifecycle marketing strategy.
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76
Cover image for Audited landing page experiments in
Audited landing page experiments in a low-traffic environment, conducted power and feasibility analysis, and implemented a measurement framework to ensure reliable, statistically valid decision-making.
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83
Oracle Cloud(1)