Freelancers using Oracle Cloud in Seattle
Freelancers using Oracle Cloud in Seattle
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Evgeniia Shcherbinina
Seattle, USA
Marketing analytics specialist helping drive growth
New to Contra
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Marketing analytics specialist helping drive growth
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Enabled the push marketing team to transition from fragmented reporting to a unified measurement system supporting strategic lifecycle and targeting decisions.
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28
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Identified distinct loyalty segments with different value and engagement profiles. Silver-tier customers demonstrated the highest growth potential, making them the most effective target for loyalty-building and revenue optimization strategies.
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42
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Used causal impact modeling to evaluate the incremental effect of withholding email campaigns from low-engagement customers, identifying significant revenue loss and enabling data-driven optimization of lifecycle marketing strategy.
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76
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Audited landing page experiments in a low-traffic environment, conducted power and feasibility analysis, and implemented a measurement framework to ensure reliable, statistically valid decision-making.
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83
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