The π to elevating your business to the next level!
The π to elevating your business to the next level!
Fractional Director of Communications - Financial services
New to Contra
Fractional Director of Communications - Financial services
Organic B2B social post positioning VOS as the marketing and operations partner for financial advisors. Pain-point-led content designed to drive awareness and site traffic.
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When the Dow crossed 50,000, most financial content split into two camps: breathless celebration or anxiety warnings. This LinkedIn series took a third path - acknowledging the discomfort many investors feel at market highs, then reframing it as normal rather than predictive
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Typography can add a lot to a simple Canva image. Whether it's breaking up the type, or fading out some of the letters, whatever you choose, it can help to communicate the message.
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Most financial firms think of content as marketing.
The best ones think of it as business development.
π§π΅π² π±πΆπ³π³π²πΏπ²π»π°π²:
Marketing content: "Here's our Q3 market update."
Business development content: "Here's what we actually think about whats happening in Q3, and what it means for the clients we work with."
ππ£π ππ¨ π£π€ππ¨π. ππ£π ππͺππ‘ππ¨ π π§ππ‘ππ©ππ€π£π¨πππ₯.
The firms I respect most in this space aren't publishing content to check a box. They're publishing because they genuinely have something to say, a story to tell, and they've realized that saying it publicly is one of the most efficient ways to find clients who already agree with how they think.
You don't need to be everywhere. You don't need a podcast and a newsletter and a YouTube channel.
You need one channel, one consistent voice, and something worth saying. That's it. Start there.
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Gain an Advantage with the Competitive Copywriter
Gain an Advantage with the Competitive Copywriter
