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Cover image for Some of our most treasured
Some of our most treasured memories are formed when we’re kids, discovering the world for the first time. Sharing those moments with someone important makes them even more meaningful. I’ve always admired Coca-Cola’s ability to tap into that emotional space through advertising. Often, their ads barely show the product at all, but the storytelling is so strong that you instantly know it’s Coca-Cola. Inspired by that approach, I created a 60-second ad that captures the feeling of adventure: the beggining of the trip, the climb, and finally reaching the summit. I generated all the imagery and animated it in Morphic. It was impressive how quickly assets came together once the script outline was clear. I did some color correction and added film grain in Premiere. I hope you enjoy the final result. Do you have a memory like this?
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Cover image for Which of the images below do you think were made with AI? Wh...
Which of the images below do you think were made with AI? What if we told you it’s all of them? These visuals were created for Bloom AI, an app that scans your skin and recommends how to take care of it. They needed a product video, but a traditional shoot wasn’t an option, so we designed an AI-driven workflow instead. These images are just a few of the ones I designed for an AI-generated video. AI isn’t scary anymore. When prompts are built with clear criteria and creative intent, the results can be genuinely high-quality. When time or logistics make professional shoots impossible, stock is often the fallback, but it rarely fits a product perfectly. That’s where AI becomes a powerful alternative. Used responsibly, it’s not a replacement for creativity, but an enhancement.
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