Gaming Projects in San Francisco

Gaming Projects in San FranciscoGaming Projects in San Francisco

Cover image for I led the end-to-end redesign

I led the end-to-end redesign of the FarmVille marketplace at Zynga, from early hand sketches through implementation. The goal was to modernize the UI while supporting seasonal reskins, flash sales, and an ever-growing set of monetization features without breaking usability. I designed the information architecture, wireframes, visual system, and a flexible skinning framework that allowed the market to be rethemed in days instead of weeks. I also designed the flash sale and promotion system, which drove major revenue spikes and was later adopted across other Zynga titles. The redesigned market ultimately supported a feature responsible for over $1B in revenue at peak scale.

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