Freelance Gamers in San Francisco
Freelance Gamers in San Francisco
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Dylan Tarre
San Francisco, USA
Selling Buoy, so design drift doesn't ship
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Selling Buoy, so design drift doesn't ship
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I led the end-to-end redesign of the FarmVille marketplace at Zynga, from early hand sketches through implementation. The goal was to modernize the UI while supporting seasonal reskins, flash sales, and an ever-growing set of monetization features without breaking usability. I designed the information architecture, wireframes, visual system, and a flexible skinning framework that allowed the market to be rethemed in days instead of weeks. I also designed the flash sale and promotion system, which drove major revenue spikes and was later adopted across other Zynga titles. The redesigned market ultimately supported a feature responsible for over $1B in revenue at peak scale.
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Had a little fun with the boat last night... ⛵
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As Design Systems Lead at IXL Learning, I led the creation of a shared design system to unify five-plus products across a decades-old brand. I managed a team of designers, established a biweekly cadence for audits and reviews, and worked directly with product teams to ensure components were built for real production needs. Using atomic design principles and strong foundational tokens for color, spacing, and typography, we created a system that reduced drift, sped up delivery, and made new UI feel cohesive by default. The result was a living design system that teams actually adopted because it worked in practice, not just in theory.
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As Founding Designer at Zeal, I built the product’s UX and UI from zero, designing data tools that helped teachers make sense of student progress across Common Core standards. I spent multiple days per week in classrooms observing real use, during lessons, between classes, and in planning meetings, and redesigned based on what actually worked under time pressure. I led the design of teacher dashboards, proficiency heatmaps, goal-setting tools, and an adaptive classroom game that adjusted difficulty per student while maintaining shared competition. The result was a platform adopted by 100+ schools, where teachers could understand class progress in seconds and make better instructional decisions without wading through raw data.
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