Freelancers using LucidCharts in San Diego
Freelancers using LucidCharts in San Diego
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Joey Neal
San Diego, USA
0-1 product leader, ex R/GA, MakerBot, Hero Health
New to Contra
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0-1 product leader, ex R/GA, MakerBot, Hero Health
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In terms of social impact, Hero helped members live their best lives by ensuring they took their medication on time. I joined the company to design and develop the consumer experience from end-to-end with a tight-knit team right from the start. We focused on two key sprints: Setup: Onboarding accounts, setting up schedules, and loading the medication dispenser with pills. Day-to-day usage: How members get notified when it's pill time, dispensing meds, and what happens if they miss a dose—cue the caregiver experience. Incredibly complex digital/physical interactions made simple. Sometimes when you're grinding, you don't realize the impact until a member reaches out and says: "I want to say how this machine has changed my life! Because of Hero I've not had a seizure in months."
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Finally took time to document my work properly. Last decade building products bridging physical and digital: connected medical devices, 3D printers, smart implants, consumer electronics. Zero-to-one builds, scaling teams, shipping things that matter. This year I went deep: detailed case studies for Hero Health, MakerBot, and Canary Medical. The wins, the process, what I actually did. Years of work condensed into a few scrolls. Also added 2025 builds—including Superstash, a native iPadOS app I designed and developed solo using AI-assisted tools. Design to code, at a pace that used to require a team. If you're curious what a decade+ of product work looks like: https://jneal.vercel.app
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PrintShop is my all-time favorite consumer experience we brought to life at MakerBot. As the company pushed 3D printing into the consumer market with the new Mini Printer, we developed an end-to-end iPad app that made 3D printing accessible to everyone. Users could browse top models from Thingiverse, customize wearables, and purchase high-quality models from our digital store—all without any modeling skills required. The icing on the cake was Shape Maker, a feature that let anyone draw on paper, snap a photo, and transform it into a 3D model. Check out the video featured on my profile to see it in action.
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My last startup was a truly groundbreaking hardware/software experience. Canary Medical engineered a smart implant device that allowed Healthcare Professionals (HCPs) to monitor patient recovery progress following knee replacement surgery. I led the overhaul of the HCP platform design and the execution of a patient app that let individuals view their own recovery progress. This included improvements to the base station setup experience, plus AI-assisted data analysis and exercise recommendations.
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