Freelancers using Cision in Salt Lake City
Freelancers using Cision in Salt Lake City
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Alex Koritz
Salt Lake City, USA
Helping startups generate visibility, credibility and growth
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Helping startups generate visibility, credibility and growth
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We developed a content-driven thought leadership program to position Nano-Yield at the forefront of sustainable agriculture. By translating complex nanotechnology into clear, practical insights, we created contributed articles and strategic content that resonated with growers, agronomists, and industry leaders—building credibility while shaping the conversation around nutrient efficiency and next-generation farming.
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The campaign elevated Defending Digital Campaigns as a critical voice in protecting the integrity of U.S. elections, driving national awareness of cybersecurity threats facing political campaigns. Through strategically coordinated media events and partnerships with organizations like Google in key battleground states, the initiative secured high-impact coverage, broadcast visibility, and podcast placements that reached both policymakers and campaign operators. This sustained visibility positioned DDC as a trusted authority at the intersection of cybersecurity and democracy, expanding its influence during a pivotal election cycle and reinforcing its role as a leading resource for safeguarding digital campaigns nationwide.
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The program positioned Clark and Nano-Yield at the forefront of innovation in sustainable agriculture, translating complex nanotechnology into a clear, compelling market narrative. Through targeted media outreach, thought leadership, and strategic industry positioning, the company gained visibility among key agricultural, environmental, and business audiences. Coverage and contributed content highlighted Nano-Yield’s role in improving crop efficiency, reducing chemical inputs, and addressing critical sustainability challenges—elevating both the brand and its leadership as credible voices in the future of agriculture. The result was increased awareness, stronger industry credibility, and a differentiated position in a rapidly evolving market.
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The Book Launch Program is designed to turn a book into a platform—not just a moment. By combining media relations, podcast placements, and thought leadership, the program positions authors as credible voices while driving awareness, demand, and long-term visibility. Rather than relying on one-time promotion, the focus is on building sustained momentum—securing interviews, features, and strategic exposure that extend the life of the book and elevate the author’s broader brand. The result is not just book sales, but authority, audience growth, and ongoing opportunity well beyond the launch window.
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