Freelance Publicists in Salt Lake City
Freelance Publicists in Salt Lake City
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Alex Koritz
Salt Lake City, USA
Helping startups generate visibility, credibility and growth
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Helping startups generate visibility, credibility and growth
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The program positioned Clark and Nano-Yield at the forefront of innovation in sustainable agriculture, translating complex nanotechnology into a clear, compelling market narrative. Through targeted media outreach, thought leadership, and strategic industry positioning, the company gained visibility among key agricultural, environmental, and business audiences. Coverage and contributed content highlighted Nano-Yield’s role in improving crop efficiency, reducing chemical inputs, and addressing critical sustainability challenges—elevating both the brand and its leadership as credible voices in the future of agriculture. The result was increased awareness, stronger industry credibility, and a differentiated position in a rapidly evolving market.
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The Book Launch Program is designed to turn a book into a platform—not just a moment. By combining media relations, podcast placements, and thought leadership, the program positions authors as credible voices while driving awareness, demand, and long-term visibility. Rather than relying on one-time promotion, the focus is on building sustained momentum—securing interviews, features, and strategic exposure that extend the life of the book and elevate the author’s broader brand. The result is not just book sales, but authority, audience growth, and ongoing opportunity well beyond the launch window.
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The Executive Podcast Program positions leaders as trusted voices by securing targeted guest placements on high-impact business and industry podcasts. Rather than broad outreach, the focus is on strategic alignment—placing executives in conversations that reinforce their expertise, support key narratives, and reach decision-making audiences. Each appearance is leveraged as a piece of long-form thought leadership, building credibility, expanding visibility, and creating a consistent drumbeat of authority in the market.
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The campaign transformed BodyGuardz from an early market participant into a dominant voice within a highly commoditized category. Through a sustained media relations strategy aligned with major device launches, the brand achieved more than 300 high-impact media placements, generating over 2.2 billion impressions and dramatically expanding its share of voice.
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