Packaging Design Projects in SalernoPackaging Design Projects in SalernoNorway - Nordic Hair Elixir
Inspired by the purity and resilience of the Nordic landscape.
The formula combines cloudberry, sea kelp, and Arctic birch, selected for their nourishing properties and connection to Norway's rugged coastline and forests.
The palette is cool and understated, drawing from icy blues, soft neutrals, and deep ocean tones.
The bottle design is clean and sculptural, reflecting Scandinavian minimalism with a refined, contemporary silhouette.
A concept rooted in nature, simplicity, and quiet strength. Brazil - Hair Elixir
A vibrant expression of Brazilian nature and vitality.
The formula combines açaí and coconut, chosen for their richness, nourishment, and deep connection to tropical ecosystems.
The color palette is bold and alive, inspired by rainforest tones, fruit richness, and natural energy.
The bottle shape is fluid and dynamic, designed to feel soft, expressive, and organic in motion.
A concept rooted in strength, texture, and natural abundance. Mexico - Radiance Body Oil
This body oil is inspired by Mexico’s warmth, ritual beauty, and natural richness.
The ingredient choice, agave and amber, reflects hydration, healing traditions, and the golden depth of Mexican landscapes.
The color direction leans into warm golden tones and earthy reflections, echoing sun, land, and resin textures.
The bottle form is soft and rounded, designed to feel organic and tactile, inspired by natural vessels and handcrafted objects.
A concept built around glow, warmth, and cultural energy. What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
