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Larissa Machado's avatar
Larissa Machado
São Paulo, Brazil
Content strategist · blog, email & social copy that converts
Content strategist · blog, email & social copy that converts
Cover image for Restructured the email strategy for
Restructured the email strategy for a US-based supplement brand from scratch. Introduced a 3-editorial system — commercial, educational, and brand — replacing a one-note promotional approach. Result: non-promotional emails started generating direct sales. One educational campaign drove $400 in a single send.
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Cover image for The Content Repurposing System ·
The Content Repurposing System · Digital Product Built a playbook and Notion-based workflow that maps one core idea across 10 content formats — reel, carousel, newsletter, TikTok, LinkedIn post, thread, story, short-form video, podcast point, and product FAQ. Created for my own workflow first, published as a product when I realised others needed it too. Available on Gumroad and Contra.
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Cover image for Over 5 years of freelance
Over 5 years of freelance content work producing strategic blog posts for B2B and B2C brands across healthtech, SaaS, fintech, education, beauty, and more — in both English and Portuguese. Every article started with a clear goal: drive organic traffic, build authority, or support a sales conversation.
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Cover image for Grew from copywriting intern to
Grew from copywriting intern to Content Coordinator over 3 years at a Brazilian marketing agency. Managed editorial strategy for 10+ clients simultaneously — defining topics, running calendars, leading a team of writers, and serving as the main client contact for content quality and delivery.
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