Lead Generation Projects in RawalpindiLead Generation Projects in Rawalpindi
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Cover image for This account wasn’t just underperforming. It
This account wasn’t just underperforming. It was reporting fake success. I started handling a Google Ads account that had already spent $2,300+ and showed 13 conversions. But here’s the reality: Those weren’t real leads. Every action was being counted as a conversion: 1• Page views 2• Button clicks 3• Form interactions 4• Even basic page activity Everything was marked as a primary conversion. So the account wasn’t just inefficient… It was completely misleading. Here’s what happened after fixing both tracking and performance: Before: 1• Spend: $2,340 2• “Conversions”: 13 (inflated & unreliable) 3• Cost per conversion: meaningless After (last 30 days): 1• Spend: $463 2• Conversions: 19.5 (actual lead actions) 3• Cost per conversion: ~$23 Same account. Same market. No tricks. What changed? 1• Cleaned up conversion tracking (only real lead actions counted) 2• Removed wasteful search terms draining budget 3• Tightened keyword targeting (intent > volume) 4• Restructured campaigns for better control No hacks. Just fixing what should have been done from the start. This was for a fitness-related lead generation campaign, but honestly, this issue is more common than people think. A lot of accounts aren’t failing. They’re just measuring the wrong things.
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Cover image for Built a production AI voice
Built a production AI voice calling agent that autonomously pre-qualifies leads over the phone — no human needed on the line. The agent calls prospects from an enriched list, conducts a natural qualification conversation using a fine-tuned voice AI model, extracts key intent signals from the call, scores each lead as Hot / Warm / Cold, and instantly routes qualified leads to the sales team via CRM update and Slack notification. The entire workflow from list upload to qualified lead delivery — runs inside n8n. The client's sales team went from spending 6 hours per day on cold pre-qualification calls to receiving only pre-scored, context-rich leads ready to close. Call transcripts and scores are logged automatically for every single dial. Integrated with: Vapi (voice AI), n8n (workflow), HubSpot (CRM), Slack (alerts).
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