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Rafay Saleem's avatar
Rafay Saleem
Lahore, Pakistan
Technical SEO Consultant | SEO Audits | Content Audit
7
Followers
Technical SEO Consultant | SEO Audits | Content Audit
Cover image for A B2B SEO Case Study A
A B2B SEO Case Study A B2B packaging client came to us a year and a half ago with a site that looked good but wasn't earning a single click. 2-3 organic clicks a day. That was the entire search presence for a company that depended on inbound leads to grow. This wasn't a quick fix. It was a long-term SEO plan we built and executed over 18 months, working closely with their content and dev teams at every stage. We started with the foundation. The site was built on a JS framework optimized for design, not for search engines, so a lot of the content was effectively invisible to Google. We worked directly with their dev team to rebuild how the site rendered and served content so it could actually be crawled and indexed properly. Once the technical base was solid, we moved into strategy. We ran competitor analysis to find where they were losing visibility and where the real opportunities were sitting untouched. From there, we built a content roadmap with their content team, targeting the terms their actual buyers were searching for, and kept refining it every month based on what was working and what wasn't. None of this was one campaign or one sprint. It was a continuous cycle: audit, fix, publish, measure, adjust, repeat, for a year and a half straight. Where they are today: - 40,000+ search impressions a day - 140+ organic clicks a day - 10+ organic business leads a day All without a cent of paid spend This is what SEO actually looks like when it's done right. Not a hack, not a shortcut. A real plan, executed with the client's own team, sustained long enough to compound.
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Cover image for SAAS SEO Case Study – Up To 600% Increase In 3 Months The cl...
SAAS SEO Case Study – Up To 600% Increase In 3 Months The client offers a SAAS product in the hospital management vertical. The client reached out to us to help them grow their business and acquire customers at a lower price point. -Did extensive keyword research to find the best keywords that prospective buyers would search for -Created content clusters to build SILOs -Adding an ROI analysis for each targeted page to find how many links to get for each page to stand on the first page. -We always care about crawl depth levels to help pages crawled -Kept an eye on other technical perspectives to avoid technical errors. -Most Important: We published articles on “vs, alternative, and best” on high authority review blogs Results: Organic Clicks: 765 to 5.19k —  ~600% Increase Impressions: 30.3K to 1.19M — ~3900% Increase
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Cover image for In the last 12 months, we've helped this dead B2B website to...
In the last 12 months, we've helped this dead B2B website to grow from 0-1 clicks per day to ~90 clicks per day! Key Implementations: (Top-Level Only) - Initial technical audit: fixed crawling to indexing issues, ensured everything is rendered, and internal links are discoverable. - Content calendar: We didn't write traditional content but dove deep to find what exactly manufacturers are looking for. - Anchor Mapping: It exists and really moves the needle. We used every anchor strategically across the website. - Backlinks: We analyzed what average of DR our competitors are getting backlinks. It's not about the number of backlinks but the avg DR. - Other: Many internal strategies phase-by-phase depending on the conditions. 9.2% traffic from AI channels Do you also have a dead website? Let's grow it together.
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Cover image for We got cited by ChatGPT without backlinks, no extra AI effor...
We got cited by ChatGPT without backlinks, no extra AI efforts Just by different and smart content structure. I recently built a content system for a perfume eCommerce brand in Pakistan that made AI tools like ChatGPT and Perplexity start pulling our content automatically even having no organic traffic, 0 DR, all because we used structured section IDs and semantic headings that AIs could easily understand. No backlinks. No press coverage. No extra efforts. Just smart HTML and clean context. And cleaned technical stuff. I’ve created a full LinkedIn carousel breaking down how it works, why it matters, and how you can make your site AI-readable too. If you want the slides, Like & comment "ChatGPT SEO” and I’ll share the full deck with you. Stuck with visibility? Let's sort it out.
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Google Search Console(4)
Muhammad Umair Rafiq's avatar
Muhammad Umair Rafiq
Wah Cantt, Pakistan
SEO Specialist | SEO Writer | Ranking Brands Higher
New to Contra
SEO Specialist | SEO Writer | Ranking Brands Higher
Cover image for Niche Guest Posting Campaign —
Niche Guest Posting Campaign — 108 High-Authority Backlinks Built in 60 Days 🔴 The Problem A digital marketing agency had strong on-page SEO and quality service pages but a critically weak backlink profile, only 12 referring domains, all low authority, several spammy. Their Domain Rating was sitting at 8 while every competitor ranking above them had Domain Ratings between 28 and 45. They had never run a structured link building campaign and had no existing relationships with any publications or blogs in their niche. ⚠️ The Impact Despite excellent on-page optimization and a clean technical foundation, the agency could not break past page 2 for any of their primary target keywords. Every competitor outranking them had significantly stronger domain authority, not better content, not better optimization, just more and stronger backlinks. The authority gap was the single factor preventing rankings from improving regardless of what else was optimized on the site. ✅ What I Did Conducted a full competitor backlink analysis across the top 5 ranking competitors, identified 440 high-value domains linking to competitors but not to the client Built a targeted outreach list of 110 relevant blogs, marketing publications, and industry resource pages meeting strict quality thresholds,  minimum DR 30, real organic traffic, genuine editorial standards Pitched and placed 38 guest posts on marketing, SEO, and business publications over 60 days Each guest post was 900–1400 words of genuine, original content written specifically for each publication's audience — not spun or templated content Anchor text distribution kept natural — branded, partial match, and naked URL anchors balanced to avoid over-optimization signals Executed a diversified white-hat link building campaign, including: Guest Post Backlinks Broken Link Building Forum Backlinks Profile Backlinks Niche Directory & Citation Backlinks Contextual Editorial Backlinks Resource Page Link Building 📈 The Results Domain Rating increased from 8 to 49 within 90 days of campaign launch Referring domains grew from 12 to 123 — all editorially placed, all relevant, zero toxic Primary target keywords moved from position 24 to position 3 within 25 days of first links indexing 11 secondary keywords entered page 1 rankings for the first time Organic traffic grew by 270% quarter over quarter as the authority increase lifted rankings across multiple pages simultaneously
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Cover image for Off-Page SEO Broken Link Building, Toxic
Off-Page SEO Broken Link Building, Toxic Backlink Cleanup & White-Hat Authority Campaign 🔴 The Problem An established eCommerce brand in the home décor industry had been operating for over 4 years and had accumulated 4,800+ backlinks from previous SEO and marketing efforts. While the backlink profile looked strong on paper, a significant portion consisted of low-quality, irrelevant, and spammy links that were weakening the site's authority. At the same time, a brand mention audit uncovered 63 unlinked mentions across blogs, news articles, and resource pages that were providing no SEO value. The website also lacked a consistent white-hat link acquisition strategy, allowing competitors with cleaner backlink profiles to outrank it for valuable commercial keywords. ⚠️ The Impact The high volume of toxic backlinks was suppressing the website's authority and limiting ranking potential. Valuable brand mentions were going unclaimed, and the absence of ongoing authority building meant organic growth had plateaued despite a well-optimized website and quality products. ✅ What I Did Conducted a complete backlink audit using Ahrefs and SEMrush to evaluate over 4,800 backlinks. Identified and removed or disavowed 1,900+ toxic and spammy backlinks, significantly reducing the website's spam score. Created and submitted a Google Disavow file for harmful links that couldn't be removed manually. Performed a web-wide brand mention audit and identified 63 unlinked mentions. Successfully converted 22 unlinked brand mentions into followed backlinks through targeted outreach. Executed a diversified white-hat link building campaign, including: Guest Post Backlinks Broken Link Building Forum Backlinks Profile Backlinks Niche Directory & Citation Backlinks Contextual Editorial Backlinks Resource Page Link Building Earned 200+ high-quality backlinks from relevant and authoritative websites. Maintained a natural backlink profile through diversified anchor text and steady link acquisition. 📈 The Results 1,900+ toxic backlinks removed or disavowed, significantly reducing the website's spam score. 22 unlinked brand mentions converted into followed backlinks. 200+ new white-hat backlinks acquired from authoritative websites. Domain Authority increased to 54 during the campaign. Multiple high-value commercial keywords reached Google's first page. Organic visibility and keyword rankings improved substantially across key product categories. Organic traffic increased steadily as backlink quality, authority, and trust signals strengthened.
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Cover image for On-Page Recovery — Fixing Broken
On-Page Recovery — Fixing Broken Meta Tags, Image Bloat & Schema Errors Killing Rankings 🔴 The Problem A well-written content-heavy blog had strong articles but critical on-page technical failures dragging everything down: Meta titles truncated or missing on 60% of pages Featured images uploaded at 3–5MB each with no compression, wrong format, zero alt text Schema markup existed but was incorrectly implemented — triggering rich snippet errors in Google Search Console No canonical tags on paginated content creating duplicate page issues Image file names were all default camera codes (IMG_4521.jpg etc.) ⚠️ The Impact Despite publishing 3+ articles per week for 8 months, organic traffic had flatlined completely. Google Search Console was showing 23 schema errors and 14 warnings across the site. Page speed score on mobile was 31 out of 100 — firmly in the red zone. Images were the single biggest performance bottleneck. Articles that deserved featured snippets were not triggering them because of broken structured data. The writer was producing excellent content that search engines simply could not properly read or reward. ✅ What I Did Audited and rewrote all meta titles and descriptions — prioritizing pages with highest traffic potential first Compressed entire image library — converted all images to WebP, reduced file sizes by an average of 68% without quality loss Renamed all image files with descriptive keyword-relevant names Wrote descriptive alt text for every image across the entire blog Fixed all 23 schema errors and 14 warnings — corrected Article, FAQPage, and BreadcrumbList markup to pass Google's Rich Results Test cleanly Added canonical tags to all paginated content and category pages to resolve duplicate signals 📈 The Results Mobile PageSpeed score improved from 31 to 87 within 1 week of image optimization All 23 schema errors and 14 warnings cleared in Google Search Console within 30 days 6 articles triggered featured rich snippets within 6 days of schema fixes Average session duration increased by 78% as faster page loads reduced early exits Organic impressions grew by 215% within 40 days as previously suppressed pages gained proper indexing signals
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Cover image for Full On-Page SEO Overhaul —
Full On-Page SEO Overhaul — Meta, Content, Schema & Site Structure Optimized 🔴 The Problem A 12-page service business website had been live for over a year with zero on-page optimization implemented. Specifically: Meta titles duplicated across pages, meta descriptions completely missing Multiple H1 tags per page with no heading hierarchy or keyword structure Raw uncompressed images with generic file names and no alt text No internal linking strategy — pages were effectively isolated from each other Messy keyword-stuffed URLs with no structure Zero canonical tags — pages competing against each other No schema markup of any kind implemented ⚠️ The Impact Despite having reasonable content, the site was invisible in search. Most target pages ranked between position 35 and 60. Organic traffic was averaging under 80 visits per month. Page load time was 7.8 seconds on mobile due to uncompressed images alone. No rich results of any kind were appearing in Google. The business was relying entirely on paid ads because organic simply was not working. ✅ What I Did Wrote unique keyword-optimized meta titles and descriptions for all 12 pages within character limits Rebuilt heading structure across every page — one clean H1 per page with supporting H2/H3 keyword hierarchy Compressed and converted all images to WebP, reduced average image size by 74%, renamed files descriptively, wrote alt text for every image Built a full internal linking map with optimized anchor text connecting all key pages Cleaned all URLs — removed stop words, added primary keywords, standardized structure Implemented canonical tags across all pages to consolidate ranking signals Added FAQ, Article, BreadcrumbList, and LocalBusiness schema markup to eligible pages 📈 The Results Page load time dropped from 7.8s to 2.1s on mobile 9 of 12 target pages moved from positions 35–60 to positions 6–18 within 75 days Rich snippets triggered in Google within 40 days of schema implementation Organic CTR improved by 94% from stronger meta titles and descriptions Monthly organic traffic grew from 80 to 1.8k visits within 90 days
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Google Search Console(4)
Spacebar Technologies's avatar
Spacebar Technologies
Lahore, Pakistan
Low-Code, High Impact: Blazing-Fast, Top-Tier Internal Tools
$10k+
Earned
8x
Hired
5.0
Rating
13
Followers
RETOOL_EXPERT

Agency Partner

Low-Code, High Impact: Blazing-Fast, Top-Tier Internal Tools
Cover image for Digital-Treasury SEO Management Platform
Digital-Treasury SEO Management Platform
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Cover image for Shopify Theme Redesign for Smorgasboard
Shopify Theme Redesign for Smorgasboard
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Cover image for Instacoach
Instacoach
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Cover image for BrainCube Logo
BrainCube Logo
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Google Search Console(1)
Hunzla Hussain's avatar
Hunzla Hussain
proLahore, Pakistan
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New to Contra
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Cover image for Every ranking jump starts with
Every ranking jump starts with a number most people never look at: impressions. Clicks tell you what's working. Impressions tell you what's possible, keywords you're already showing up for but not winning yet. That gap is usually where the fastest wins are hiding. I go through this data for every technical SEO audit I run, small changes to titles and structure can move pages that are stuck on page 2 straight into the top 5. Want me to take a quick look at yours? Send me your site.
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Cover image for The client needed a detailed
The client needed a detailed SEO audit report to understand issues affecting their website’s search engine performance. The objective was to identify gaps in on-page, off-page, and technical SEO and provide clear, actionable recommendations within the client’s budget. 🛠️ Work Performed Conducted a full website SEO audit Analyzed on-page SEO elements (titles, meta descriptions, headings, content optimization) Reviewed technical SEO factors including crawlability, indexation, site speed, mobile usability, and internal linking Evaluated off-page SEO profile
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Cover image for elegance, confidence, and modern luxury. The
elegance, confidence, and modern luxury. The brand represents refined taste, high-quality craftsmanship, and a bold lifestyle expressed through footwear.
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Cover image for A collection of logo marks
A collection of logo marks designed for clients across real estate, fitness, fashion, tech, and lifestyle brands. Each logo is built as a clean, simple mark first, so it holds up at small sizes and in a single color, then styled with type and color to match the brand. Includes full identity delivery: primary logo, icon version, and color variations.
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Google Search Console(2)
Irfan Masood's avatar
Irfan Masood
proLahore, Pakistan
Full-Stack Developer building fast, scalable web apps.
New to Contra
Full-Stack Developer building fast, scalable web apps.
Cover image for Custom WordPress SEO Analytics Plugin
Custom WordPress SEO Analytics Plugin with GSC API Integration Developed a custom WordPress SEO Analytics Plugin that integrates with the Google Search Console (GSC) API to collect and analyze website search performance directly within WordPress. The plugin tracks keyword rankings, clicks, impressions, CTR, and average search positions, storing historical data in custom database tables for long term reporting. Built multiple query endpoints for insights by date, page, and keyword, integrated backlink analysis via OpenLinkProfiler API, and added CSV export functionality for seamless SEO reporting and data management.
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Cover image for Shopify B2B Trade Portal with
Shopify B2B Trade Portal with Tiered Pricing & Customer Segmentation Built a Shopify B2B trade portal MVP for a luxury home-goods brand using the Dawn theme. Created a custom trade registration form that automatically tagged customers by business type and configured four groups: designers, retailers, furniture stores, and wholesalers. Integrated wholesale pricing with group-specific discounts and struck-through retail prices inside the main storefront. Set up product-access controls using customer tags, created sample product locks, resolved theme compatibility issues, and provided testing accounts and admin guidance.
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Cover image for Laravel Visitor Personalization Platform Developed a
Laravel Visitor Personalization Platform Developed a Laravel-based visitor personalization platform that delivers customized landing pages based on user behavior, traffic source, and campaign rules. The system dynamically displays targeted banners and promotional content while tracking visitor data such as device, browser, IP address, language, and conversions. An integrated admin dashboard allows marketers to manage campaigns, define personalization rules, monitor performance, and analyze visitor engagement through real-time analytics.
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Cover image for Laravel Landing Page Variation Platform I
Laravel Landing Page Variation Platform I developed a custom Laravel based Background Variation Management System that dynamically serves category specific landing page backgrounds and tracks visitor behavior. Built cookie based visitor identification, daily background rotation logic, multilingual routing, and analytics tracking. The platform records IP address, browser, device, language, and session data, enabling detailed performance insights. Designed a scalable architecture for managing visual experiments and improving landing page engagement.
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Google Search Console(1)