Social Media Marketing Projects in PittsburghSocial Media Marketing Projects in PittsburghSperanza Consulting — Ongoing Social Design System
Speranza Consulting & Investments operates 21 Goddard School franchises — the largest owner in the system, top 10% nationally. When they needed ongoing social content, the ask wasn't just "make some posts." It was a system: something that could hold up post after post, on-brand every time.
I built that system and have run it since — 12+ posts and counting.
What I designed:
A locked visual identity (royal blue + gold, Roboto Slab headline system) that scales across formats
Four recurring content types — hero stats, parent-voice testimonials, before/after transformations, and data comparisons — so every post has a clear job
Copy and design as one unit, not text dropped onto a template
How it runs: Ongoing content partner relationship — I design, write, and deliver on a recurring basis inside the system I built. 
