Athletikmoov: a website the team updates on its own
A personal training company in the Paris region. Coach and discipline pages in Sanity with a “hide this coach” switch, on-demand revalidation by webhook so changes go live in seconds, local SEO with structured data, and consent-based analytics.
Result: 13 months of support and new features.
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Role: Lead Product Architect & AI Engineer
Summary: I architected and built Highstory.ai (http://Highstory.ai) from the ground up—a fully autonomous AI marketing agency in a SaaS format.
What I built:
The "Magic" UX: Designed a frictionless user experience where the user simply inputs a URL, and the system automatically generates a complete, multi-channel marketing strategy.
Complex AI Orchestration (Backend): Engineered a highly complex backend architecture integrating multi-provider APIs to power a swarm of ~20 specialized AI agents. These agents communicate and collaborate in real-time, replicating the workflow of a real-world marketing agency (Strategist, Copywriter, Video Editor, Data Analyst).
Full-Stack Feature Delivery: * Built an "Autopilot" mode for 100% autonomous account growth.
Engineered multi-format content generation: AI-generated text, carousels, and video posts.
Developed a hybrid dashboard allowing users to seamlessly switch between AI generation and manual post drafting.
Integrated real-time analytics to track strategy performance.
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Custom business software with built-in AI agents.
A family office app designed for artworks, replacing legacy software and spreadsheets: 10 modules, 5 permission roles, two-factor authentication, data migration, API-first so agents can plug in.
Also built: B2B prospecting agents feeding a sales newsletter, and a CRM where the agent drafts and the salesperson approves in one click.
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