Projects using CorelDraw in OkaraProjects using CorelDraw in OkaraObsessed | Complete Brand Identity System
Obsessed is a bold consumer brand built around passion and premium quality. The brief required a visual identity that felt confident, modern, and memorable something that would stand out immediately in a competitive product market.
The process started with brand positioning and competitor research to define a visual direction that felt genuinely distinct. From there the identity system was built around a strong wordmark, a tight color palette, and a typography system designed to work across digital and print applications.
Deliverables included the primary logo with full variations, brand color palette with HEX and CMYK codes, typography guide, brand style guide covering usage rules and application examples, and all source files in AI, EPS, PNG, and PDF formats.
