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Cover image for I see a lot of
I see a lot of business owners holding back because they do not want to keep paying monthly fees just to run a simple website. That should not stop you from getting online. I am currently open to work, and I have been building simple, clean web apps that help you start selling without ongoing platform costs. You can run your store with just a one-time domain setup and still give your customers a smooth experience. I recently built this web app to show what is possible: https://sobolo-order-maker.lovable.app If you are starting out, testing a product, or you just want something simple that works without draining your budget, this is for you. Send me a message. Let us build something that actually helps your business move forward. #OpenToWork #WebDesign #SmallBusiness #Entrepreneur #Ecommerce #Startup #OnlineBusiness #Freelancer #NoCode #WebApp #BusinessGrowth #DigitalSolutions
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Cover image for The 6 Stages of the
The 6 Stages of the Digital Property Buyer And where real estate companies lose them. A property buyer rarely goes from seeing an ad → visiting a website → submitting an enquiry → buying. The journey is far more complex. For our latest YUKTAAI Research, we analyzed and synthesized findings across 29 industry reports, studies and research sources covering digital buying behaviour, UX, conversion psychology and real estate buyer behaviour. The research draws on work from organizations including Baymard Institute, Microsoft, Nielsen Norman Group, CXL and the National Association of REALTORS® (NAR). What emerged was a clear 6-stage digital property journey: Awareness → Search → Evaluation → Inquiry → Verification → Closing And buyers can disappear at every stage. Outdated pricing during search. Hidden fees or unclear payment plans during evaluation. Long forms and gated information when they're ready to enquire. Slow responses after they've already shown intent. The interesting part? The problem isn't always generating more traffic. Sometimes the buyer is already on the website. The real problem is helping them move confidently from one decision to the next. We mapped the full journey and the major friction points below. Want the deeper research behind this framework? Reach out to YUKTAAI.
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Cover image for Is Meta ignoring your best
Is Meta ignoring your best creatives in CBO? Here is the exact fix. 👇 Every media buyer knows this pain: You launch a CBO campaign with multiple high-potential creatives or product offers. What happens? Meta blindly pours 85% of the daily budget into just one ad, starving the rest of any impressions before they even get a chance to convert. I was recently managing a multi-destination campaign for an international travel agency. Meta kept forcing the entire budget into a single destination, while the other ad sets generated zero traction. Instead of hacking the system by duplicating ads into rigid ABO setups, I used Meta’s new native feature: "Push delivery to this ad." How it works & why it’s a game changer: Dedicated Spend Allocation: It lets you assign a specific percentage of your daily campaign budget (e.g., 20%) directly to a test ad. Controlled Testing Window: You can set a defined test period (e.g., 7 days) without breaking the overall CBO efficiency. Equal Opportunity: Your fresh creatives actually gather data, get past the initial threshold, and start delivering high-intent conversions. The result? The starved destination creative started converting immediately, evening out the lead flow and scaling overall campaign volume without spiking CPA. Stop letting Meta's algorithm starve your top creative variations. Force the delivery, let the data speak, and scale what works. Have you tested this feature in your accounts yet? #MetaAds #MediaBuying #PerformanceMarketing #PaidSocial #ContraCreatives
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