Freelancers using Procreate in North Carolina

Freelancers using Procreate in North CarolinaFreelancers using Procreate in North Carolina

Projects People

pro

North Carolina, USA

Graphic Designer & Brand Design Specialist

$1k+: Earned

8x: Hired

5.0: Rating

51: Followers

Graphic Designer & Brand Design Specialist

Cover image for Digital Art

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Cover image for The Wisdom Tree App Store Preview

The Wisdom Tree App Store Preview

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Cover image for Mal & Tam Creations

Mal & Tam Creations

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Cover image for Melanin Planner & Merch

Melanin Planner & Merch

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High Point, USA

Building brands that break necks.

Building brands that break necks.

Cover image for The Corner Collective

The Corner Collective

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Cover image for Thistle and Moon

Thistle and Moon

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Cover image for Nomad Jax Haberdashery

Nomad Jax Haberdashery

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Chelsi Architzel

pro

Experienced Brand and Graphic Designer

5.0: Rating

1: Followers

Experienced Brand and Graphic Designer

Cover image for Rachel Hiemer makes prints that

Rachel Hiemer makes prints that feel like the natural world translated into ink, in a way that feels botanical, hand-cut, and quietly alive. 🌿 An artist herself, Rachel knew exactly what her niche was and how to create art for it, but she was lacking a full visual suite that gave her confidence in what she already knew – her namesake ✨was✨ her brand. For this project, I built Rachel's brand identity and narrative around the same natives and wild flowers that Rachel found herself always returning to in her work. The primary logo mark centers on an illustrated echinacea, drawn in her own linocut vocabulary, then refined into something that could live at any size, on any surface. A script wordmark moves smoothly alongside it with the same loose energy as her printed line work, and a set of secondary marks give the brand room to breathe across different contexts and tiled backgrounds. For the color palette, I chose hues that nod to a garden in full bloom: marigold, periwinkle, soft pink, and eucalyptus. I intentially chose colors that feel bright and bold not only by themselves, but belong together the way that wildflowers do. The result was a visual identity for a personal brand that feels grown, not assembled. By using elements from Rachel's own artwork, her brand's logo and identity feels unmistakably hers before you've even read her name. 🎨

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To elevate the Eden Brothers brand when aiming to ramp up marketing in preparation for Spring Dahlia Pre-sales, I moved away from standard e-commerce layouts in favor of a "living gallery" concept. By pairing the brand's established colors, such as a deep moss-green palette with ornate gold frames, I designed both email and social paid creative that transforms something as simple as seasonal flower tubers into a curated masterpiece, drawing the viewer and enticing them to shop now. This visual identity balances the wild, organic beauty of the dahlias with a structured, architectural typeface for a high-end, professional finish.

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Cover image for Fern & Folly is the

Fern & Folly is the kind of plant shop you walk into and immediately want to live inside. Warmly lit, a little wild, and chock full of things you didn't know you needed. The problem was their branding didn't say any of that. F&F came to me with a great name, a loyal customer base, and almost no visual identity. My job was to build something that matched the energy already in the room and could scale as the business (and plants!) grew. I designed Fern & Folly's full identity system around a small set of bold, reusable shapes. Those shapes do everything, everywhere: they live in the logo, the iconography, the surface patterns, the hang tags, the packaging. The whole brand pulls from the same visual vocabulary, so every touchpoint feels like it belongs. As a result, I built the missing piece for a brand that already has strong roots, making sure that they show up exactly as intended no matter where they're seen. The color palette is distinctive without being too loud, and beautifully alive in the same way the shop is — a little overgrown, in the best way.

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Cover image for ELLE By Me Wholesale Kit Packaging Design

ELLE By Me Wholesale Kit Packaging Design

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High Point, USA

I help individuals shine with authentic standout branding

I help individuals shine with authentic standout branding

Cover image for A new style of NBA merchandise

A new style of NBA merchandise

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Cover image for An app for all of your festival needs

An app for all of your festival needs

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Cover image for A beverage kit to enhance your reading experience

A beverage kit to enhance your reading experience

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If you can think it, I can build it.

If you can think it, I can build it.

Cover image for Visual Design for The Sarojin's Sustainability Campaign

Visual Design for The Sarojin's Sustainability Campaign

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Cover image for Full-Stack Mobile Application for Cleaning Services

Full-Stack Mobile Application for Cleaning Services

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Cover image for GirlMath AI App Development

GirlMath AI App Development

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Social Media | Content Creation | Brand Strategy

Social Media | Content Creation | Brand Strategy

Cover image for PROJECT: Content Creation for Brewery Bhavana

PROJECT: Content Creation for Brewery Bhavana

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Cover image for PROJECT: NCSU RED-i Instagram Story Service Updates

PROJECT: NCSU RED-i Instagram Story Service Updates

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Cover image for REFLECTION: My Time with NC State RED-i

REFLECTION: My Time with NC State RED-i

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Cover image for PROJECT: NC State RED-i Reels

PROJECT: NC State RED-i Reels

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Winston-Salem, USA

Content creative focused on women empowerment.

Content creative focused on women empowerment.

Cover image for Digital Art Portfolio

Digital Art Portfolio

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Cover image for shesticksout

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Cover image for Management Documentation

Management Documentation

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Illustration, Design & Writing for Global Citizens

Illustration, Design & Writing for Global Citizens

Cover image for Keep Trekking

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Cover image for Refugee: Dreams of Home

Refugee: Dreams of Home

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Cover image for Earth Home

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Cover image for Green Mornings Illustration

Green Mornings Illustration

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