Freelance Creative Directors in Newcastle upon Tyne

Freelance Creative Directors in Newcastle upon TyneFreelance Creative Directors in Newcastle upon Tyne

Projects People

Talia Przybyszewski

Newcastle upon Tyne, UK

Creative developer crafting premium digital products

5.0: Rating

58: Followers

Creative developer crafting premium digital products

ÆTHER: AI-Powered Brand DNA Engine

Title Brand DNA Engine — ÆTHER A workflow-native creative direction system for building coherent luxury brand ecosystems with AI. Brand DNA Engine is an AI-native creative direction system built entirely in Melius that transforms vague startup ideas into coherent, launch-ready luxury brand ecosystems. Using connected AI workflows and multiple node types, the system analyzes positioning, emotional tone, visual language, and audience intent before generating unified identity systems, UI concepts, campaign visuals, messaging systems, and cinematic brand outputs. The workflow emphasizes collaborative refinement between human creative direction and AI orchestration, allowing the entire ecosystem to evolve coherently through iterative feedback loops. For this project, I created ÆTHER, a fictional luxury AI wellness intelligence brand designed for high-performing creatives. Process Overview Creative Briefing Inputs I began by creating structured input nodes for the startup concept, audience, emotional tone, and visual direction of the fictional brand ÆTHER. AI Analysis Layer Using Melius AI agents, I created workflow nodes that analyzed: emotional positioning visual language luxury references campaign tone typography direction architectural/editorial aesthetics Brand DNA Synthesis The workflow then synthesized these analyses into a central “Brand DNA” system that acted as the creative intelligence layer for all downstream outputs. Parallel Creative Generation From the Brand DNA system, the workflow branched into multiple generation systems: Identity System UI System Campaign System Messaging System Refinement Loops The most important stage was collaborative refinement. I introduced creative direction shifts such as: “Push the system toward brutalist editorial luxury.” The workflow then evolved the entire ecosystem coherently across campaigns, UI, typography, messaging, and visual tone. Final Outputs The final workflow generated cinematic launch posters, editorial campaigns, luxury landing page concepts, and a final “Brand Universe” visual, all designed to feel part of the same cohesive creative world. Building with Melius What stood out most while building this project was how naturally Melius supports workflow-native creative thinking instead of isolated prompting. The visual canvas made it possible to structure creative direction as a connected system rather than generating disconnected outputs. The ability to branch workflows, connect reasoning layers, and iterate through refinement loops made the experience feel much closer to a real creative agency process. The strongest part of the platform for me was the ability to visually orchestrate AI collaboration. Instead of a single prompt leading to a final result, the workflow became a living creative system where positioning, visual language, campaigns, UI, and messaging could evolve together coherently. I also found the visual nature of the workflow particularly useful for storytelling and presentation. Seeing the progression from briefing > analysis > synthesis > refinement made the creative process feel much more transparent and intentional. https://app.melius.com/projects/2148b6f0-ee80-4557-be48-7c60c624284a/canvas/6b9717c7-8034-4102-8812-400f7a63778b

1.1K

One By One Tattoo - AI-Powered Studio Platform For this challenge, I reimagined the digital experience for One By One Tattoo, exploring how AI and automation could create a smoother experience for both customers and staff. Instead of starting with a long enquiry form, customers complete a guided AI Consultation that captures their tattoo idea, placement, style and budget. The consultation generates a personalised Project Dossier with a recommended artist, estimated session duration, pricing guidance and AI-generated concept before flowing directly into booking and deposit payment. Alongside this, a site-wide AI Concierge provides instant answers to questions about artists, pricing, aftercare and availability, helping users navigate the platform or jump straight into the consultation flow. For the studio, I designed a complete admin platform to manage consultations, bookings, deposits, artists and customer communication from one place, replacing fragmented manual workflows with a single operational dashboard. Built entirely in Base44, the project combines AI, structured data and automation to create a production-ready platform that goes beyond a traditional tattoo studio website. Project link - https://ink-atelier-space.base44.app

195

PULSE is a concept for an intelligent freelancer operating system designed to bring projects, finances, notifications and AI-powered insights into a single command centre. I built the entire concept in Wonder, using Wonder Chat to rapidly explore layouts and interface ideas, shader generation to create a distinctive visual identity, and iterative prompting to refine the experience from rough concepts into a polished product. Rather than moving between multiple tools, Wonder allowed me to stay in a single creative workflow, making it much faster to experiment, iterate and improve every screen. The result is a premium, cohesive interface that demonstrates how AI-assisted design can accelerate the journey from idea to presentation-ready product while maintaining a high level of craft and visual consistency. https://app.wonder.so/talia/files/019f1a38-a1c2-7a51-9d44-8dc8bae6a646

Creative Director(2)

Matthew Herron

Ashington, UK

Design that moves you with creative and high impact results.

Creative Direction & Full-Service Digital Strategy for TIDEA

Digital Management for Northumberland Group Property Developer

UX/UI & Content Design for Stribe's B2B SaaS Website

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Creative Director(1)

Richard

Newcastle upon Tyne, UK

Founded to Form Essentials

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