Freelancers using AppsFlyer in New York

Freelancers using AppsFlyer in New YorkFreelancers using AppsFlyer in New York

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Julianna Woodland

Creative Strategist | Paid Social + AI Content Systems

23: Followers

Creative Strategist | Paid Social + AI Content Systems

Cover image for Case Studies for Paid Social Ads

Case Studies for Paid Social Ads

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Cover image for As a creative strategist -

As a creative strategist - using ai in my workflow greatly cuts down on the back and forth. By integrating what I call an AI "rough-cut" or "pre-visualization" of the concept I am briefing for - I am able to provide a LOT more clarity to either the creator or AI engineer I am handing off to in the next step. To be able to do this - I need to understand how to generate accurate UGC quality videos myself - so that the AI roughcut is close enough to what i want the intended final deliverable to be. The role of creative strategist is increasingly becoming AI generalist 👩🏼‍💻 🤖

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long time no intro! I'm Julianna - the brain behind @creativesbyjulianna - and a performance creative strategist / director with 4 years of experience leading socials and strategy on accounts ranging from IRL community social clubs to gossipy AI chat apps. I love diving deep into product, marketing, and consumer research and figuring out how to translate messaging into creative that actually lands — no matter how weird or niche the challenge. My background is in data analytics, which means I don't just come with vibes. Every concept I pitch is built on a psychological human lever and backed by performance data worth testing. The idea has to feel true plus prove itself on paper. 📈 My workflow is something I genuinely pride myself on. I use tools and automations to reduce friction at every step — because what I'm trying to achieve with creative direction should actually get executed, with minimal back-and-forth. Efficiency is baked into the brief. I'm a fast integrator. I'll jump into your team, learn your process, and make it better where there are gaps. I take initiative, I test things on my own, and I genuinely think learning is cool and gatekeeping is dumb. If your creative isn't converting — it's probably a brief problem. Good news is that's fixable! If you are building something cool that you are passionate about - let's chat.

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Cover image for Static Ad Briefing for Willow (AI Voice Transcription)

Static Image Ad Briefing for Client Willow [ https://willowvoice.com/ ] : AI powered voice dictation via valid.co (https://valid.co) - as a contracted freelance: creative strategist

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