Visual Designer | Social Content, Presentations & Editorial
Designed to Be Clicked | YouTube Thumbnail
A self-initiated YouTube thumbnail design project exploring visual storytelling, curiosity and click-driven design.
Each concept uses strong visual hierarchy, expressive imagery and minimal text to communicate the video idea instantly while leaving enough unanswered to encourage the click.
Three different concepts. Three visual directions. One goal: make the viewer curious enough to click.
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Did this stop motion animation and the video curation on canva. This few seconds video took so many frames and accurate adjustment of elements, but guess what? That is the beauty of stop motion~ efforts in every frame
Would love to see your work or experiment too!!!
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The attached work brings together posters created for different clients and purposes, each with its own communication goals and visual requirements. The projects range from political campaigns and university event promotions to government-initiated programmes.
Some clients needed detailed, information-heavy posters, while others wanted the design to communicate more through visual interpretation, atmosphere, and imagery with minimal text. Each poster was therefore approached differently, with the visual style, composition, typography, and level of information shaped around the specific brief and audience.
The challenge was finding the right balance between what needed to be communicated and how it could be made visually engaging. Rather than applying one fixed style, every design was curated according to the client's requirements and refined through feedback to ensure the final outcome aligned with their expectations.
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A self-initiated exploration of movie poster and song cover design, focused on the challenge of communicating an entire concept through a single visual. Instead of relying on multiple slides or detailed explanations, I experimented with imagery, typography, composition, colour, and mood to capture the essence of a story or song within one frame.
The project explores how a single design can act as a first impression, offering just enough to communicate the atmosphere and invite the viewer to imagine the rest.
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