Creative Design Projects in NatoreCreative Design Projects in Natore
Cover image for This project was a targeted
This project was a targeted advertising campaign for a laser hair removal clinic, specifically designed to attract a male audience—a demographic often overlooked in the beauty and aesthetics industry. The primary challenge was to shift the perception of laser hair removal from a strictly 'female' treatment to a modern, practical, and aesthetically appealing choice for men. The core visual strategy was built on a bold, immediately clear contrast: a split composition showing a male body with hair on one side and smooth, hair-free skin on the other. This instantly communicates the service's value without relying on long, tedious copy. I kept the color palette dark, clean, and highly masculine—using deep blacks, cool greys, and sharp whites to convey a premium, technical, and hygienic aesthetic that resonates with men. The typography was bold and direct, adhering strictly to the client's requirement of 'kurz und knapp' (short and concise). Crucially, I integrated the booking QR code (linking to the impulse-nbg.de/termin (http://impulse-nbg.de/termin) page and phone number) seamlessly into the composition without disrupting the visual flow, making the conversion path frictionless. The layout was designed to be highly adaptable, working flawlessly across the required formats—a square social media post, a flyer for print/digital distribution, and a full-screen vertical Instagram Story. The result is a cohesive, high-impact campaign that makes laser hair removal feel like a lifestyle upgrade for the modern man.
1
245
Cover image for I designed the key visual
I designed the key visual / poster campaign for the International Dance League, Rotterdam's premier hip-hop and street dance festival. The core challenge was balancing two opposing forces: the raw, competitive intensity of a 5v5 'Premier League' battle (featuring 60 dancers and international rivalries against France & Germany) with the need to feel welcoming and inclusive to a broad audience—from urban families to dedicated party kids. To solve this, I moved away from the existing brand book's exact style while using its colors and shapes as a springboard for a fresher, more contemporary edge. I built a dynamic, layered composition centered on the team captains and dancers to showcase the spectacle of the event. To emphasize the 'battle,' I used bold, clashing typography and directional lines that create visual tension, representing the clash of dance styles (Hiphop, Afro, Breaking, House, Popping, Krump). Crucially, I avoided stock imagery and utilized authentic dancer assets to build trust and community. I designed the visual hierarchy to appeal to all four target personas simultaneously: the scale appeals to the 'City Family,' the competitive clash hooks the 'Netflix Couple,' the artistic expression inspires the 'Musical Adventurer,' and the urban aesthetic draws in the 'Party Kid.' The final poster embodies the event's dual message—'Join the Movement' and 'Which Team Are You For?'—making it a powerful tool for both outdoor campaigns and digital engagement.
1
198