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Anna Gudvin · Heed Collective 's avatar
Anna Gudvin · Heed Collective
proUkraine
Brand Director & Identity Architect
$25k+
Earned
8x
Hired
5.0
Rating
490
Followers
TOP_INDEPENDENT

Top

Brand Director & Identity Architect
Cover image for DW.A ZERO Brand Identity and Web Design
DW.A ZERO Brand Identity and Web Design
6
98
Cover image for Discover COCO: Minimalist Packaging with Intentional Design
What if minimalism isn’t less — but more intentional? This is COCO — a finished packaging system built on restraint. Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements. But the key shift is here: → material becomes the design. → The aluminum isn’t just a container it defines the color, the light, the presence. A few intentional decisions: 1. Removing everything that didn’t carry meaning 2. letting hierarchy guide instead of decorate 3. treating material as the primary visual layer For me, minimalism is not less design — it’s more attention to every detail.
48
113
6K
Cover image for Curious: What’s missing in most
Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
1
37
122
7K
Cover image for It all starts with strategy
It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.
8
44
2.3K
Visual System Designer(1)
Darya Batyr ✦'s avatar
Darya Batyr ✦
maxLisbon, Portugal
Creative partner in your brand’s success
$100k+
Earned
49x
Hired
5.0
Rating
919
Followers
TOP_INDEPENDENT

Top

HIRED_BY_YC_EXPERT

Hired

+1
Creative partner in your brand’s success
Cover image for Modern Identity for a Future-Ready Investment Firm
Modern Identity for a Future-Ready Investment Firm
55
799
Cover image for Sully.ai Series B Pitch Deck Design
Sully.ai Series B Pitch Deck Design
33
643
Cover image for DealDesk - B2B SaaS Negotiation Brand Identity
DealDesk - B2B SaaS Negotiation Brand Identity
6
96
Cover image for AI-Powered Insurance Brand Identity
AI-Powered Insurance Brand Identity
10
477
Visual System Designer(1)
Vizualogy Studio's avatar
Vizualogy Studio
proMorocco
Framer Pro Expert · Surreal Design & Branding Studio
$10k+
Earned
3x
Hired
5.0
Rating
93
Followers
FRAMER_EXPERT

expert

JITTER_EXPERT

expert

Framer Pro Expert · Surreal Design & Branding Studio
Cover image for KDiamonds Brand Foundation and Teaser Website
$7K+ earned
KDiamonds Brand Foundation and Teaser Website
2
7
58
Cover image for Retro Kits MA - Brand Identity & E-Commerce
Retro Kits MA - Brand Identity & E-Commerce
1
3
18
Cover image for ERGs.io SaaS Marketing Site Design & Development
$2K+ earned
ERGs.io SaaS Marketing Site Design & Development
1
3
35
Cover image for ChattyBot: Your Friendly AI Sidekick
ChattyBot: Your Friendly AI Sidekick
1
26
Visual System Designer(1)
Mikhail Yakovlev's avatar
Mikhail Yakovlev
Varna, Bulgaria
Brand Identity Designer with Founder Experience
5.0
Rating
41
Followers
JITTER_EXPERT

expert

LUMMI_EXPERT

expert

+1
Brand Identity Designer with Founder Experience
Cover image for mOdus Hotel Brand Identity Development
mOdus Hotel Brand Identity Development
13
14
Cover image for Brand System and UI/UX for Mita Finance
Brand System and UI/UX for Mita Finance
16
14
Cover image for Omni Experience Brand Architecture System
Omni Experience Brand Architecture System
16
5
Cover image for Arch Michael. Brand Identity for
Arch Michael. Brand Identity for Construction Company
2
24
252
Visual System Designer(5)
Matthew Dix's avatar
Matthew Dix
proJohannesburg, South Africa
Creative Leader in Brand, Product and Systems
$1k+
Earned
1x
Hired
5.0
Rating
163
Followers
Creative Leader in Brand, Product and Systems
Cover image for Home & Flow Scalable Report Design System
Home & Flow Scalable Report Design System
0
1
Cover image for Accounting Services White Paper Design
Accounting Services White Paper Design
0
2
Cover image for Parket Design System Development
Parket Design System Development
0
18
Cover image for PANACEA — Sci-Fi Book Cover Design
PANACEA — Sci-Fi Book Cover Design
0
9
Visual System Designer(2)
Molham Bakir's avatar
Molham Bakir
Reston, USA
Elevating Your Digital Identity with Style
$1k+
Earned
3x
Hired
5.0
Rating
13
Followers
UNICORN_HIRED_CLUB_EXPERT

Club

Elevating Your Digital Identity with Style
Cover image for eCommerce Design System
eCommerce Design System
0
40
Cover image for Pre-loved clean fashion
Pre-loved clean fashion
0
13
Cover image for Molham – Senior Interaction Designer
Molham – Senior Interaction Designer
0
36
Cover image for Get your slice of the market
Get your slice of the market
0
16
Visual System Designer(2)
Joao Paulo Bastos's avatar
Joao Paulo Bastos
proTeófilo Otoni, Brazil
Creative Director & Brand Strategist
$1k+
Earned
1x
Hired
5.0
Rating
8
Followers
Creative Director & Brand Strategist
Cover image for CBM Brand Identity Design
CBM Brand Identity Design
0
6
Cover image for Green Dentistry Branding Design
Green Dentistry Branding Design
0
2
Cover image for This project was developed as
This project was developed as a 3D commercial for Lifespan, focused entirely on product animation and three-dimensional visual storytelling. The work involved product modeling, lighting, texturing, and animation, with the goal of presenting the product in a clear, premium, and visually engaging way. The animation highlights form, materials, and functionality, using movement to enhance realism and perception. Art direction and branding principles guided the overall look of the piece, ensuring consistency in tone, composition, and visual language. The result is a product-driven 3D commercial where animation and lighting play a central role in communicating value and quality.
1
334
Cover image for OraFlora Line
OraFlora Line
0
8
Visual System Designer(2)