I was rearranging my library, and a cheap edition of Alice's Adventures in Wonderland caught my eye.
In the meantime, InDesign kept starting at me.
And that's what happened next 👇
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This is what happens when you start obesessing over Swiss Style and Star Wars at the same time.
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In neuromarketing, attention is not a passive process. The brain actively selects what to process within the first milliseconds of exposure.
Have you ever heard of Neuromarketing?