I love the concept behind HCB and the amount of effort everyone at Contra Labs is putting into testing and comparing models through pure taste and creative direction.
So I decided to give it a shot myself and create these two clips using the exact same prompt, but with different models.
Curious to know which one works better as a hook according to you?
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Imagine - complete protection from scams, cyber threats, device theft, privacy breaches, and even low-battery warnings for all your devices.
Hey everyone,
I created Links ✽ for the AnythingAppChallenge. It’s a universal command center for all your devices, phones, tablets, and laptops.
Users get a real-time view of what’s active, needs attention, and can access quick actions like pinging or locking devices.
The live moderation feed highlights unusual activity, such as spikes, risky sites, and odd logins, so you can resolve issues instantly. Links ✽ also supports daily routines with quiet hours and automation rules, ensuring a healthy screen time and protected workflows. Each user has a private view, while shared devices are visible to the group.
A fast, human-centered way to manage your screens, clean, real-time, and premium.
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I asked myself a simple question:
"When is human, human enough?"
And believe it or not, this challenge completely changed the way I think about creative thinking and AI assisted workflows.
Over the past few days, I have been sharing my journey here on @Contra and on X, asking people to contribute their thoughts on ideation, visual direction, and refinement. From classic pen and paper brainstorming to a fully realized product, every step happened within the limited timeline of the @Envato Challenge.
'Pause (https://on.contra.com/cLGnfB)' is the brand I created for this challenge, it is the result of human creativity steering AI capabilities and the outcome goes far beyond simply generating visuals, it demonstrates what happens when intentional thinking guides powerful tools.
Using Envato's AI Suite, I built an entire brand from the logo and visual assets to the product campaign and even a motion design video. The experience exceeded every expectation I had.
The tagline, "PAUSE THE NOISE," was written by me. It does not just define the brand. It also reflects what I believe is the real message behind this challenge: pausing the noise around the idea that AI is here to replace creatives.
The human contribution was never just writing prompts. It was constantly questioning assumptions, pivoting from one idea to another, exploring different visual languages, selecting the strongest assets, directing the product campaign, shaping the motion design, and refining every output until it aligned with the vision. AI generated the assets. Human creativity gave them purpose.
I am so proud of the final result that I am now turning Pause into a detailed Contra case study.
My two cents:
AI is a tool. Like a sword, it is only as powerful as the person wielding it. In the hands of someone without vision, it loses its edge. In the hands of a creative thinker, it becomes a force multiplier. The future does not belong to AI alone. It belongs to people who know how to think, direct, and create with it.
Sound on 🔊
Scroll through the comments to explore all the visuals and the complete motion design videos.
Tools Used -
Envato
My own Vibe coded text behind video & Video editing apps
🎄🎮 SANTA DASH — SAVE THE HOLIDAYS
⚠️ Warning: this gets addictive.
Built a 3D holiday endless runner where you help Santa collect gifts, dodge trees, and swipe smoothly through snowy lanes.
No fluff.
Just run → dodge → collect → repeat.
👉 Play now:
https://santa-dash.rork.app/
Built with @Rork
Music by @Suno
Logo by @Lovart AI
One more run. Then another. ❄️🏃♂️🎅
@Rork @Suno @Lovart AI @Contra
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❄️ Snowball Night Run ❄️
Built a cozy holiday-themed winter game inspired by quiet nights, falling snow, and that one more try feeling we all get at the end of the year.
You roll forward as a snowball through a dark winter night.
Tap to jump.
Double tap to double jump.
Collect 🎁 gifts for points.
Miss once — the snowball shatters and the run begins again.
The background music was generated with @suno,
the game icon was designed using Lovart,
and the full game was built using @rork.
Playable directly in the browser on mobile & desktop — no downloads, no setup.
A simple idea turned into a calm but addictive holiday game experience.
Happy holidays ❄️🎄@Rork @Suno & @Lovart AI
link : https://snowball-night-run.rork.app/
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Built an immersive fantasy portfolio where every section becomes part of a living world instead of another webpage.
Designed the entire experience in @flowstep_ai using Flowstep + MCP (Antigravity).
Connected Flowstep MCP with Antigravity, then iterated directly on the canvas using prompts—refining layouts, components, navigation, interactions, and the design system without rebuilding screens from scratch.
Created reusable design tokens, cinematic UI, glass navigation, parchment components, handcrafted cards, and a consistent visual language across every scene.
Once the prototype was finalized, I replicated the entire Flowstep canvas into a Next.js application and polished interactions with modern animation libraries before deploying.
The workflow:
🌿 Idea → Prompt Flowstep
🎨 Refine with MCP (Antigravity)
🧩 Build reusable design system
🖼 Iterate every screen on the canvas
⚛ Replicate to Next.js
▲ Deploy on Vercel
🏡 9 connected fantasy scenes
✨ 1 immersive portfolio
Project link : https://portfolio-6asf.vercel.app/
flowstep link : https://app.flowstep.ai/file?activeFileId=dd5c563d-33a1-4b37-8b24-3669efac9652
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Human by Design isn't about using less AI—it's about knowing when not to listen to it.
For this challenge, I created RE:SOLE, a fictional sustainable sneaker brand built around one simple idea:
"Repair, Don't Replace."
Instead of designing another perfect sneaker, I wanted to tell the story of a shoe that becomes more valuable with every scratch, crease, and repair.
My Workflow
Built the brand identity using Envato AI as the creative starting point.
Used Envato assets for inspiration and visual direction.
Created a custom typeface pairing to give the brand its own timeless personality.
Iterated through multiple concepts before choosing the final direction.
Designed the campaign visuals and cinematic product storytelling around authenticity rather than perfection.
My Human by Design Moment
AI consistently generated spotless, flawless sneakers because it assumed perfection sells.
I made a different creative decision.
I intentionally added visible wear, repaired stitching, faded textures, and handcrafted imperfections because they communicate something AI couldn't understand on its own: memories have value.
That single decision transformed the campaign from a product advertisement into a story about craftsmanship, sustainability, and emotional connection.
Tagline:
"Scars aren't flaws. They're memories."
AI commercial director. Cinematic ads and music videos
New to Contra
AI commercial director. Cinematic ads and music videos
Cools Beyond Limits. A 70-second spec commercial built entirely with AI: an air conditioner so powerful it turns a scorching desert village into a snowfield. From the dusty everyday opening to the big reveal, with a custom folk jingle. Written, directed and edited by me. Watch: https://www.instagram.com/p/DXb8LXhisJM/
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Shilajit Optics. A 70-second deadpan action comedy commercial for an eyewear brand, made entirely with AI: an old man tries to save his wife from a curious bear and keeps hitting the wrong target, until the brand line lands. Written, directed and edited by me. Watch: https://www.instagram.com/reel/DYv7idlq8vK/
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Every Frame Has a Story. A 33-second cinematic film made entirely with AI for an insurance brand: one man moves through the places that shape a life, fields in bloom, a river at sunset, a rain-soaked street, a rooftop at dusk with the person he loves. Written and directed by me. Watch: https://www.instagram.com/p/DYe7VHRK_Kn/
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Habibi White Moroccan Leather. A 60-second fragrance film for a New York perfume brand, made entirely with AI: she never leaves the room, yet the scent takes her to the desert at dusk, a fawn that trusts her and a forest after rain. Written and directed by me. Watch: https://www.instagram.com/p/DYXXZgsKYRz/