If there’s one thing I love about AI adverts and video production, it has to be experimentation.
I’ve been working on an advertisement for PickPeas, and this right here is the first draft.
There’s still a LOT I want to fix and enhance. The pacing, a few transitions, some character details, and a couple of visual moments can definitely be pushed further.
But honestly?
This already feels about 80% complete.
And that’s what I find so interesting about working with AI for video. You can start with a rough idea, experiment with different visual directions, test a sequence, break it, rebuild it, and suddenly you’re looking at something that actually feels like an advert.
The goal isn’t to get everything perfect in the first generation.
It’s to experiment enough to discover what works.
This is just Draft 01. 👀
I’ll share the final version once I’ve pushed it further.
What do you think of the direction so far?
2
5
958
Something crazy is about to come.
Turn on the volume.
6
675
Fashion, but cool.
AI, but real.
Less artificial.
More attitude.
Creating visuals where AI doesn’t look like AI.
AI commercial director. Cinematic ads and music videos
New to Contra
AI commercial director. Cinematic ads and music videos
Cools Beyond Limits. A 70-second spec commercial built entirely with AI: an air conditioner so powerful it turns a scorching desert village into a snowfield. From the dusty everyday opening to the big reveal, with a custom folk jingle. Written, directed and edited by me. Watch: https://www.instagram.com/p/DXb8LXhisJM/
0
13
Every Frame Has a Story. A 33-second cinematic film made entirely with AI for an insurance brand: one man moves through the places that shape a life, fields in bloom, a river at sunset, a rain-soaked street, a rooftop at dusk with the person he loves. Written and directed by me. Watch: https://www.instagram.com/p/DYe7VHRK_Kn/
0
16
Habibi White Moroccan Leather. A 60-second fragrance film for a New York perfume brand, made entirely with AI: she never leaves the room, yet the scent takes her to the desert at dusk, a fawn that trusts her and a forest after rain. Written and directed by me. Watch: https://www.instagram.com/p/DYXXZgsKYRz/
0
20
Shilajit Optics. A 70-second deadpan action comedy commercial for an eyewear brand, made entirely with AI: an old man tries to save his wife from a curious bear and keeps hitting the wrong target, until the brand line lands. Written, directed and edited by me. Watch: https://www.instagram.com/reel/DYv7idlq8vK/