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Cover image for Amazon PPC Campaign Optimization &
Amazon PPC Campaign Optimization & Sales Growth Managed and optimized Amazon PPC campaigns for a KDP book portfolio with a focus on targeted keyword research, bid optimization, search-term analysis, and efficient budget allocation. Campaign Performance Ad Spend: $546.12 Attributed Sales: $3,533.00 Orders: 149 Impressions: 281,896 Clicks: 942 Average CPC: $0.58 CTR: 0.33% ACOS: 15.46% ROAS: 6.47x Campaign Management Conducted targeted keyword research Managed automatic and manual campaigns Optimized bids based on performance data Analyzed search terms and customer queries Added and refined negative keywords Optimized product/ASIN targeting Monitored ACOS, CTR, CPC, orders, and sales Adjusted campaign budgets based on performance Key Results The campaigns generated $3,533 in attributed sales from $546.12 in advertising spend, resulting in a 15.46% ACOS and 6.47x ROAS across 149 attributed orders.
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Cover image for Amazon PPC Campaign Management &
Amazon PPC Campaign Management & Sales Growth Managed and optimized Amazon PPC campaigns for a KDP book portfolio, focusing on targeted keyword research, campaign optimization, bid management, and search-term analysis to improve advertising efficiency and generate sales. Campaign Results Ad Spend: $970.55 Attributed Sales: $5,036.96 Orders: 327 Impressions: 339,530 Clicks: 1,543 Average CPC: $0.63 CTR: 0.45% ACOS: 19.27% ROAS: 5.19x What I Managed Amazon PPC campaign setup and optimization Keyword research and targeting Manual & automatic campaign management Bid optimization based on performance Search-term analysis Negative keyword optimization Product/ASIN targeting Budget allocation across campaigns Ongoing performance monitoring Key Outcome The campaigns generated $5,036.96 in attributed sales from $970.55 in ad spend, achieving a 19.27% ACOS and 5.19x ROAS across 327 orders.
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