Projects in MalangProjects in MalangThis brand came to me with an aesthetic feed, but it wasn't cohesive and didn't have the right strategy behind it to grow.
I rebuilt from the ground up, researching competitors and creators in her space and breaking down what actually worked into 7 components: Topic, Hook, Value, Format, CTA, Editing, and Structure/Angle.
From there I revamped her content end to end, wrote the scripts and shooting briefs, she filmed, and we edited and published. In 90 days: 300,942 views, +915 net followers (+13.9%), and 81.7% of reach from non-followers, meaning we weren't just talking to her existing audience, we were building a new one. Two Reels went viral in the process: one hit 130.6K views and 102.9K accounts reached with 1,618 new follows off a single post, the other hit 99.9K views across 68.5K accounts with a 43s average watch time.
Every brand grows at a different pace, results here reflect this specific account and its starting point, not a guarantee. 
