Freelance Social Media Marketers in MalangFreelance Social Media Marketers in Malang
ProjectsPeople
Zee Sandy's avatar
Zee Sandy
proBatu, Indonesia
Social Media Strategist
New to Contra
Social Media Strategist
Cover image for How We Approached Instagram for
How We Approached Instagram for a Bali Froyo Brand With No Ad Budget Most food brands we talk to are stuck between two bad options. Option one: hire a freelance content creator who shoots beautiful photos but has no strategy behind what to post or why. The feed looks good. It doesn't grow. Option two: hire a "social media manager" who schedules posts and writes captions but has no creative eye. The feed grows slowly with bland content that doesn't represent the brand. Our client had been circling both options. Neither felt right. They wanted one team handling strategy, creative, and management as one system instead of three disconnected pieces. That's the work we took on. The Strategy Layer We started by defining three things: voice, positioning, and content direction. Voice is how the brand sounds in writing. Positioning is what makes them different in Bali's dessert market specifically. Content direction is the visual and thematic territory the feed should own. These three documents inform every decision downstream. The Creative Layer With strategy locked, creative becomes execution instead of guesswork. We produce visuals and write captions that feel cohesive because they're all built on the same foundation. Every scoop, every flavor drop, every behind-the-counter moment slots into a wider story instead of sitting alone. The Management Layer Posting is the easy part. The harder, less visible work is everything around it. Replying to DMs in voice. Engaging with the local community. Catching trends fast enough to act on them. Keeping the calendar full without it feeling forced. We handle all of it. Why Organic The client could afford ads. We didn't recommend them yet. For a local food brand building long-term loyalty, organic Instagram is still the strongest community-building tool available. Ads accelerate reach but they don't build affinity. We're playing the affinity game first.
0
96
Cover image for This brand came to me
This brand came to me with an aesthetic feed, but it wasn't cohesive and didn't have the right strategy behind it to grow.  I rebuilt from the ground up, researching competitors and creators in her space and breaking down what actually worked into 7 components: Topic, Hook, Value, Format, CTA, Editing, and Structure/Angle.  From there I revamped her content end to end, wrote the scripts and shooting briefs, she filmed, and we edited and published. In 90 days: 300,942 views, +915 net followers (+13.9%), and 81.7% of reach from non-followers, meaning we weren't just talking to her existing audience, we were building a new one. Two Reels went viral in the process: one hit 130.6K views and 102.9K accounts reached with 1,618 new follows off a single post, the other hit 99.9K views across 68.5K accounts with a 43s average watch time.  Every brand grows at a different pace, results here reflect this specific account and its starting point, not a guarantee.
0
3
Cover image for I worked with a Wellness
I worked with a Wellness brand to showcase their expertise. The wellness industry isn't just growing, it's booming. The global wellness economy is valued at approximately $4.8 trillion in 2026, growing at a rate of 6.2% year over year, and it's projected to keep climbing toward $7.8 trillion by 2030. But here's the thing most wellness brands miss: They don't struggle because their offerings aren't good enough. They struggle because their content doesn't build trust. Your future clients are already watching. They're silently asking: ✨ Is this brand credible? ✨ Do they actually know what they're doing? ✨ Can I trust them with my health and wellbeing? And the truth is, people don't book because of information alone. They book when they feel certainty. The right content does that. It educates. It shows your standards. It shows your perspective. And most importantly, it makes people feel comfortable choosing you. This is exactly what we look at when auditing wellness brand accounts. If you have a business that needs our help, you can message me to see if we're a fit to work together!
0
38
Cover image for I worked with an Aesthetic
I worked with an Aesthetic Clinic to showcase their expertise. Most aesthetic clinics don't struggle because of their treatments. They struggle because their content doesn't build trust. Your future clients are already watching. They're silently asking: ✨ Is this clinic safe? ✨ Do they know what they're doing? ✨ Can I trust them with my face or body? And the truth is, people don't book because of information alone. They book when they feel certainty. The right content does that. It educates. It shows your standards. It shows your perspective. And most importantly, it makes people feel comfortable choosing you. This is exactly what we look at when auditing aesthetic clinic accounts. If you have a business that needs our help, you can message me to see if we're a fit to work together!
0
38
Social Media Marketer(1)